Job Description About the Role We’re looking for a passionate and driven content writer with 3–4 years of experience in content creation (preferably B2B). You’ll join a collaborative, fast-paced marketing team and work on high-impact content across formats—blogs, web pages, whitepapers, social media, newsletters, sales decks, and more. If you understand how businesses talk to businesses and know how to craft content that drives results, we want to hear from you. Key Responsibilities Content Creation & Copywriting Write clear, concise, and engaging content, including blogs & SEO articles, guest posts, case studies, social media copy, website content, emailers & newsletters, ads (web and social), white papers, ebooks, brochures, flyers, sales presentations and decks, press releases, and more Adapt content tone, style, and format based on platform, audience, and campaign goals. Research & Ideation Conduct in-depth research to understand target audiences, industries, trends, and competitors. Brainstorm and pitch strategic content ideas aligned with campaign goals and business objectives. SEO & Optimization Implement SEO best practices: keyword research, strategic placements, on-page optimization, internal linking, and metadata writing (title, description). Track performance using tools like Google Analytics, Google Search Console, and SEMrush. Optimize old blogs and web pages for better rankings and traffic based on analytics data. Editing & Proofreading Ensure every piece is grammatically correct, plagiarism-free, and aligned with brand voice. Review and refine content based on feedback from team leads and stakeholders. Content Calendar & Collaboration Plan and manage the content calendar to ensure timely delivery. Work closely with designers, digital marketers, product teams, and other stakeholders for content alignment and execution. Performance Tracking & Reporting Monitor KPIs such as organic traffic, engagement, conversion metrics, and content ranking. Share performance insights and improve strategies using a data-driven approach. Must-Have Skills Solid understanding of content writing, copywriting, and SEO writing. Familiar with SEO concepts like keyword research, keyword density, content strategy, meta writing, and competitor analysis. (And the latest SEO updates) Strong command of English, both written and verbal. Experience writing across content types and channels (blogs, web, emails, white papers, ads). Proficiency in tools like Grammarly, Hemingway, SmallSEOTools, Google Analytics & Search Console, ChatGPT, and other AI tools, and SEMrush (basic) Deep understanding of content frameworks, structure, readability, tone, grammar, and plagiarism norms. Aware of Google’s content-related updates (EEAT, helpful content, etc.). Should be an individual contributor and a team player, taking responsibility for the work. Soft Skills Strong communication and interpersonal skills. Team player with a collaborative attitude. Proactive, self-motivated, and accountable. Excellent time management and multitasking abilities. Open to feedback and continuous learning. Qualifications Bachelor’s degree in English, journalism, mass communication, marketing, or a related field. 3–4 years of hands-on experience in B2B content writing (agency or in-house). A strong portfolio showcasing diverse content types across blog, web, social, long-form, and marketing assets. Bonus Points If You Have experience writing for SaaS, Fintech, or Tech industries. Have certifications in SEO, content marketing, or copywriting (HubSpot, SEMrush, Google, etc.). Job Type: Full-time Pay: ₹360,000.00 - ₹660,000.00 per year Schedule: Day shift Work Location: In person