We’re Hiring: Co-Founder – Marketing Lead for Pearl Luneth (D2C Skincare Brand) Hello LinkedIn network, I'm the founder of Pearl Luneth , a science-backed, results-driven skincare brand built to serve real skin concerns with clean, effective formulations. We’re now looking for a Co-Founder with deep marketing expertise and a passion for skincare to help us scale across platforms and build a brand that not only looks good — but sells powerfully. Who We’re Looking For: A Strategic, Sales-Focused Marketing Co-Founder We’re looking for someone who understands how to market and sell a skincare product online – end-to-end . A marketer who brings a wholesome, multi-channel strategy , grounded in experience across platforms like Meta, Google, Amazon, Flipkart, and D2C websites . This isn’t a typical marketing role — we want someone who can drive growth, acquire customers, and turn campaigns into conversions. What You’ll Be Responsible For: Building and executing a 360° marketing strategy across Meta, Google, Amazon, Flipkart & Shopify Driving customer acquisition and sales from cold traffic to loyal customers Creating channel-specific campaigns : educational, conversion-led, offer-driven Working with creators and influencers to drive UGC and social proof Strategizing and executing product launches, seasonal campaigns, flash sales, and bundles Setting up and optimizing email/WhatsApp flows for recovery, upsell, and retention Analyzing and improving key KPIs: AOV, CAC, ROAS, conversion rate, retention rate Leading the creative and media strategy while staying ROI-focused Collaborating on product positioning, pricing, and customer feedback loops Bonus if You Can: Bring innovative campaign ideas like referral programs, community-building, or ambassador marketing Read market trends and consumer psychology to build more relatable and higher-performing messaging Guide content for landing pages, social, videos, and ad copies from a sales lens Help us create a memorable, high-performing online skincare brand About Pearl Luneth: We’re a growing Indian skincare startup, currently live on our website and Amazon, with 6 core products designed around real skin concerns like pigmentation, acne, hydration, and skin barrier repair. Backed by R&D, dermatology inputs, and powerful ingredient combinations — we’re ready to scale. What We Offer: Co-founder equity Freedom to lead and shape the brand's marketing foundation Opportunity to work on high-quality skincare products from the inside out A transparent and collaborative brand-building journey Creative and strategic freedom to execute campaigns your way Interested or know someone who’d be a great fit? Let’s talk. DM me or reach out at business@pearlluneth.in with your background and interest. Let’s build something bold, beautiful, and effective — together.
