Pay Per Click Executive

2 - 7 years

3 - 7 Lacs

Gurugram

Posted:2 weeks ago| Platform: Naukri logo

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Skills Required

pay per click digital marketing Google Ads ppc Facebook Ads Paid Media Ppc Campaigns Google AdWords Paid Marketing ROI Performance Marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities: Campaign Strategy & Management: -Develop and execute effective PPC strategies to meet the companys marketing goals. -Manage and optimize campaigns across various platforms including Google Ads, Bing Ads, Facebook Ads, and other relevant channels. -Conduct keyword research, ad copy creation, and landing page optimization to improve campaign performance. Performance Analysis & Reporting: -Monitor and analyze campaign performance metrics using tools like Google Analytics and other reporting platforms. -Generate detailed reports on campaign performance, including impressions, clicks, conversions, and ROI. -Provide actionable insights and recommendations to improve campaign effectiveness. Budget Management: -Manage PPC budgets and ensure efficient allocation of resources to maximize ROI. -Monitor spending to ensure campaigns stay within budget and adjust bids as necessary to improve performance. A/B Testing & Optimization: -Conduct A/B testing on ad creatives, landing pages, and targeting strategies to identify the most effective tactics. -Continuously optimize campaigns based on test results and performance data. Collaboration & Communication: -Work closely with the marketing team to align PPC strategies with overall marketing goals. -Collaborate with the sales team to ensure PPC leads are being effectively nurtured and converted. -Communicate campaign performance and strategies to stakeholders, including management and clients. Stay Current with Industry Trends: -Keep up-to-date with the latest trends and best practices in PPC and digital marketing. -Implement new techniques and tools to improve campaign performance and stay ahead of competitors.

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360 Realtors
360 Realtors

Real Estate

Mumbai

51-200 Employees

70 Jobs

    Key People

  • Ankit Kakkar

    Founder & Director
  • Mohit Kakkar

    Co-Founder & Director

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