Part-Time Marketing Automation & Email Deliverability Expert

As an experienced GHL (GoHighLevel) Automation & Email Marketing Specialist, your role will involve setting up, managing, and optimizing workflows, campaigns, and deliverability. You should have a deep understanding of automation strategy, email/SMS best practices, and maintaining strong email domain health. Key Responsibilities: - Build and optimize GHL workflows, automations, and pipelines for marketing funnels. - Plan, execute, and monitor email and SMS campaigns to drive engagement and conversions. - Ensure high email deliverability through proper list hygiene, warm-up strategies, and sender reputation management. - Monitor and improve email domain health including SPF, DKIM, DMARC, DNS records, and IP reputation. - Develop segmented campaigns for customer lifecycle marketing such as welcome sequences, cart abandonment, promotions, and nurture series. - Analyze campaign performance, deliverability metrics, and make data-driven improvements. - Collaborate with the team to integrate marketing automation with sales processes and CRM. Qualifications Required: - Proven experience with GoHighLevel (GHL) workflows and automations. - Strong background in email marketing platforms and strategies. - In-depth knowledge of email deliverability, DNS settings, and domain health management. - Experience with SMS marketing best practices and compliance. - Strong understanding of marketing funnels and conversion optimization. - Excellent communication skills and ability to work independently in a part-time role. If you possess experience with other CRMs, ESPs, or marketing tools, knowledge of paid ads (Google, Meta) for funnel traffic growth, or creative skills for writing or designing high-converting campaigns, it would be considered a plus.,