We are seeking a CRM Associate to spearhead our initiatives aimed at engaging and retaining existing customers while managing the entire funnel stage metrics for acquired users. This role requires a dynamic individual who can work closely with cross- functional teams to optimize customer journeys using growth principles to drive performance. The primary objective is to develop and execute an engagement and retention program that significantly improves the retention rates of various user cohorts. Primary Roles and Responsibilities: 1. Drive the end-to-end customer lifecycle journey through diverse engagement and retention strategies across different customer cohorts. 2. Execute and manage key reactivation mediums including Push notifications, SMS, Email, WhatsApp, as well as In-app and Web channels. 3. Identify customer personas, create relevant customer cohorts, and develop strategies to effectively target these customers across channels. 4. Develop a CRM plan using user segmentation to craft customized and relevant communications that move users down the funnel. 5. Analyze data to understand key pain points, effective communication strategies, and ideal conversion times. 6. Collaborate closely with the creative team to design Email/WhatsApp templates for campaigns. 7. Work in partnership with Product, Tech, and Business functions to enhance user journeys, improve user experiences, and reduce pain points within the funnel. 8. Take ownership of monthly and quarterly retention goals. Must-have Skills: 1. Deep understanding of Customer Data Platform (CDP) tools such as WebEngage, CleverTap, MO Engage, etc. 2. Over 1 year of experience in retention and growth roles within a B2C environment. 3. Passionate about marketing with experience in delivering Customer Lifecycle Management (CLM) strategies, including segmentation, incentivization, engagement, and overall retention. 4. Proficiency in using data visualization tools (preferably Google Analytics, PowerBI, or Tableau). 5. Strong proficiency in Excel, with experience in analyzing retention metrics and revenue incrementality analysis.

Job Title: Ruby on Rails (ROR) Developer Experience: 4+ years (Ruby on Rails experience) Key Responsibilities: Design, develop, implement, and maintain web-based applications (both new and existing). Collaborate with engineering teams to define, prioritize, and execute engineering projects. Contribute to a dynamic and diverse engineering culture through learning, brainstorming, and executing innovative ideas. Stay up to date with the latest technologies in the industry and be passionate about learning. Skills Experience: 4+ years of experience working with Ruby on Rails (ROR). Strong passion for software development with a quick learning ability. Proactive, open-minded, and a positive attitude towards collaboration with peers. Extensive hands-on experience with Rails and Ruby. Experience with relational databases (e.g., PostgreSQL, MySQL) or NoSQL databases (e.g., MongoDB, CouchDB, Cassandra). Strong understanding of HTTP, RESTful API design, and development. Proficiency in web application development and best practices. Experience with web technologies such as HTML, CSS, and JavaScript is highly desirable. Familiarity with JavaScript frameworks like AngularJS or React is an added advantage. Excellent communication skills, both verbal and written. Strong team player with excellent analytical, problem-solving, debugging, and troubleshooting skills.

Oversee finance functions and manage the finance team. Develop strategies for the finance team and advise on managing expenses for company operations. Prepare budgets, forecasts, valuations, and cash flows. Provide regular updates to Directors on finance statistics (weekly, monthly, half-yearly, and annually). Advise the operations team on legal and tax implications of product changes. Ensure compliance with regulations (e.g., FLA, TDS returns, GST returns, income tax returns, PT, ESIC, PF). Prepare tax calculations, check investment proofs, handle Form 16, monthly salary sheets, and oversee salary payments. Draft legal notices for IT Act violations, copyright, and trademark issues. Review business agreements from a legal perspective. Prepare Form 15CA and 15CB for international remittances. Track monthly payments and ensure timely payments after necessary tax deductions. Follow up on receivables to minimize debtor days. Collaborate with other departments for budget setup, payments, and transactions. Work with external partners such as CA firms, lawyers, banks, and merchants to ensure smooth operations. Desired Qualities: CA degree with 3+ years of hands-on experience. Ability to prioritize tasks and manage projects independently. Strong communicator and team player. Experience in managing a team. Experience with mergers of entities is a plus.

Key Responsibilities Invoice Processing and Management Receive, review, and verify invoices for accuracy and proper authorization. Match invoices with purchase orders and delivery receipts. Enter invoice data into the accounting system with appropriate data. Resolve discrepancies between invoices, purchase orders, and receipts in collaboration with procurement and receiving teams. Payment Processing Prepare and process payment runs, including checks, ACH transfers, wire payments, and other payment methods. Ensure timely payments to vendors while adhering to contractual payment terms. Monitor payment schedules and resolve issues that could delay payments. Reconcile vendor payments and ensure accurate application of credit memos. Payments through NEFT/IMPS/RTGS/Cheque/any other online payment modes Vendor Relationship Management Maintain positive relationships with vendors through professional and proactive communication. Respond promptly to vendor inquiries regarding payments, outstanding invoices, or disputes. Ensure vendor records are accurate and up to date, including tax information, and banking details. Account Reconciliation Reconcile accounts payable sub-ledger to the general ledger regularly. Investigate and resolve account discrepancies and issues. Reconcile vendor statements and follow up on missing or aged invoices. Financial Reporting and Month-End Activities Assist in preparing accounts payable reports, including aging reports and accruals. Support month-end and year-end closing activities, ensuring accurate reporting of accounts payable balances. Collaborate with the finance team to prepare audit schedules and respond to audit inquiries. Compliance and Internal Controls Ensure compliance with internal policies, regulatory standards Maintain proper documentation and filing of AP records for audits and tax purposes. Identify and implement improvements to accounts payable processes and procedures to enhance efficiency and accuracy. Qualifications and Skills Education and Experience: Bachelors degree in Accounting, Finance, or a related field; or equivalent work experience. +4 of experience in accounts payable or a similar accounting role. Experience with ZOHO books Proficiency in Microsoft Excel (pivot tables, VLOOKUPs, etc.) and other Office Suite tools. Soft Skills: Exceptional attention to detail and accuracy. Strong organizational skills with the ability to prioritize and manage multiple tasks. Effective communication and problem-solving skills. Ability to work independently and collaboratively in a fast-paced environment.

Partnership Strategy and Development: Develop a comprehensive partnership and alliance strategy aligned with the companys goals and objectives. Identify potential partners, both within and outside the industry, to create strategic collaborations that support business growth. Evaluate potential partners based on criteria such as strategic fit, mutual benefits, and market alignment. Collaborate with cross-functional teams to align partnership objectives with product development, marketing, and sales efforts. Relationship Building and Management: Cultivate and maintain strong relationships with existing partners to ensure the successful execution of partnership initiatives. Establish new relationships with key industry players, associations, and organizations to foster collaboration opportunities. Act as the main point of contact for partner communication, addressing inquiries, resolving conflicts, and ensuring a positive partnership experience. Negotiation and Contract Management: Lead negotiations with potential partners, ensuring that agreements are mutually beneficial and align with the companys strategic goals. Draft, review, and manage partnership agreements, contracts, and other legal documents in collaboration with the legal team. Collaborative Initiatives: Work closely with internal teams to develop joint marketing, sales, and co-branding initiatives that leverage partner strengths and drive revenue growth. Coordinate the execution of joint marketing campaigns, events, and other promotional activities to raise brand awareness and expand market presence. Performance Measurement and Analysis: Define key performance indicators (KPIs) to measure the success and impact of partnership initiatives. Regularly monitor and analyze partnership performance metrics, providing insights and recommendations for optimization. Market Research and Trend Analysis: Stay current with industry trends, competitive landscape, and emerging opportunities to identify potential partnership prospects. Conduct market research to gather insights that inform partnership strategies and business decisions. Qualifications and Skills: Bachelors degree in Business, Marketing, or related field (Masters degree preferred). Proven experience (3+ years) in partnership management, business development, or a related role. Strong negotiation, contract management, and strategic planning skills. Exceptional communication and interpersonal abilities, with the capability to build and nurture professional relationships. Analytical mindset with the ability to analyze data, identify trends, and make informed decisions. Familiarity with industry trends, market dynamics, and competitive landscape. Adaptability to changing circumstances and the capacity to thrive in a fast-paced environment. Demonstrated problem-solving skills and a proactive approach to addressing challenges.

Job Summary We are seeking a skilled Mobile Application Developer to join our team and contribute to building high-quality, scalable mobile applications. The ideal candidate will have experience with native Android SDKs, strong knowledge of Java and Kotlin, and a solid understanding of app deployment processes for the Google Play Store and Apple App Store. Familiarity with Flutter and Jetpack Compose is a plus. Key Responsibilities Android App Development : Build and maintain mobile applications using native Android SDKs, ensuring top performance and usability. Code Management : Write clean, modular, and reusable code in Java, Kotlin, and XML, following industry best practices. Build and Configuration : Manage app builds using Gradle and ensure seamless integration with third-party services and APIs. App Deployment : Handle end-to-end processes for app submission and updates on the Google Play Store and Apple App Store. UI/UX Development : Collaborate with designers to implement responsive and visually appealing user interfaces, optionally leveraging Jetpack Compose. Cross-Platform Support : Provide basic support and development in Flutter when required. Problem Solving : Debug and resolve issues, optimizing app performance and ensuring a smooth user experience. Team Collaboration : Work closely with cross-functional teams, including designers, backend developers, and project managers, to deliver high-quality solutions. Required Skills Qualifications Proficiency in Android native SDKs for app development. Strong knowledge of Java , Kotlin , and XML programming languages. Experience with Gradle for app builds and dependency management. Hands-on knowledge of Google Play Store and Apple App Store processes, including app submission and updates. Basic understanding of Flutter development principles. Ability to troubleshoot and debug complex issues in Android applications. Excellent communication and problem-solving skills. Preferred Skills (Optional) Experience with Jetpack Compose for building modern Android UIs. Familiarity with cross-platform frameworks like Flutter for mobile development. Knowledge of mobile development best practices, including performance optimization and security.

We are looking for an experienced and strategic individual to lead the growth and engagement of the Desidime community. This role will be instrumental in building, nurturing, and expanding an active and loyal user base. The ideal candidate will have a strong background in community management, content strategy, and user engagement, combined with a data-driven approach to growing online platforms. Key Responsibilities: Community Growth Engagement: Develop and execute strategies to drive community growth, increase participation, and foster engagement across Desidime s platform. Create and manage programs, events, and campaigns that stimulate active discussions and user contributions. Identify and implement features or initiatives that improve the community experience and drive retention. Content Strategy Management: Collaborate with content teams to ensure a steady flow of relevant and engaging content that encourages community interaction. Curate and promote user-generated content, discussions, and deals that align with Desidime s core offerings. Maintain a balance between structured campaigns (e.g., contests) and organic user participation. User Engagement Retention: Build and maintain strong relationships with community members to encourage long-term participation and loyalty. Implement retention strategies that keep users returning to the platform, such as personalized interactions, rewards programs, or exclusive community perks. Data-Driven Growth (Community Analytics): Monitor and analyze community metrics to track growth and engagement, using data to refine and improve strategies. Utilize user feedback, engagement metrics, and behavioral trends to inform decisions and optimize community efforts. Cross-Functional Collaboration: Work closely with marketing, product, and support teams to align community initiatives with overall business objectives. Ensure community feedback is shared with the product and support teams to help improve platform features and user experience. Key Qualifications: Experience:Content Engagement:Data-Driven Mindset:User-Centric Approach:Collaboration: Nice-to-Have Skills (Bonus Points): Partnership Development:SEO Digital Marketing:Affiliate Marketing Knowledge:Event Management: Why Join Us Be a part of a fast-growing platform that impacts millions of shoppers across India. Play a key role in driving community-driven growth and shaping the future of Desidime. Work with a passionate and innovative team that values collaboration, creativity, and user experience.

Job Summary: We are looking for a detail-oriented Senior QA Engineer responsible for ensuring the quality of our websites and mobile apps. You will be involved in every stage of the development process, from designing test plans to executing automated and manual tests. Your role will include giving the final approval for the release of new features, as well as collaborating with developers and business analysts to maintain a seamless product development cycle. You will also be proactive in writing automated tests and ensuring any escaped issues are addressed with new tests. Key Responsibilities: Develop comprehensive test plans and test cases for product features and functionalities. Write and execute test scripts for API testing. Build and maintain manual and automated Build Acceptance Test (BAT) suites for multiple projects. Support production releases and generate detailed reports. Collaborate with developers on code reviews and test case reviews. Assist developers in debugging and troubleshooting issues. Work closely with business analysts to clarify requirements and create test cases. Operate within a fast-paced agile development environment. Qualifications Requirements: 2 - 4 years of experience in Quality Assurance/Testing. Proficient in at least one programming language (Java, Ruby, or Python) with the ability to read and understand code. Expertise in testing tools such as Postman, ADB commands, BrowserStack, and project management tools like Asana or Trello. Proficient in databases like PostgreSQL/MySQL. Strong understanding of the Software Development Life Cycle (SDLC) and QA processes. Excellent communication skills. Thorough knowledge of Agile methodologies. Preferred Skills Assets: Experience as an Agile developer. Familiarity with LAMP stack environments. Hands-on experience with CI tools. RESTful web services testing using SoapUI (professional version). Proficient in programming with Selenium RC (WebDriver), Groovy Scripts, Ruby/Ruby on Rails, and PHP. Experience managing and setting up cloud-based test environments. Ability to create plug-ins and add-ins for tool integrations (e.g., SoapUI, Redmine, Jira, Testrail, Slack). Familiarity with server monitoring tools such as New Relic, Splunk, Keynote, Gomez, and Nagios. Performance and load testing experience.

We are seeking a Senior DevOps Engineer who will own the existing infrastructure of our growing customer-facing applications and services. Parity Cube Pvt Ltd runs 3 popular products DesiDime.com , CueLinks.com and Zingoy.com and is one of the leader in Performance marketing. We are looking for a skilled DevOps Engineer to manage and optimize our infrastructure, automate deployments, and enhance system performance and reliability. Our environment includes DigitalOcean, PostgreSQL with master-slave replication, Redis, Memcache, ElasticSearch, RabbitMQ, and Python utilities. Key Responsibilities: Manage and maintain server infrastructure on DigitalOcean. Configure and optimize PostgreSQL replication and caching layers (Redis, Memcache). Set up and manage search indexing using ElasticSearch. Automate deployment processes (e.g., Mina for Rails apps) and Ubuntu server setups. Implement and maintain CI/CD pipelines using GitLab. Monitor and improve the performance of Sidekiq and Unicorn applications. Configure and optimize Cloudflare settings (DDoS protection, WAF, caching rules). Manage microservices communication using RabbitMQ. Ensure robust server security, including firewall setups and best practices. Collaborate with development teams (Android, Rails) to automate workflows. Write and maintain Python scripts for utilities and tasks. Qualifications: Strong experience with Linux system administration, especially Ubuntu. Hands-on experience with PostgreSQL, Redis, Memcache, and ElasticSearch. Proficiency with GitLab and its CI/CD pipelines. Knowledge of deployment automation tools like Mina. Experience managing RabbitMQ or similar message brokers. Familiarity with Cloudflare and its security/caching features. Ability to configure and optimize Nginx and Unicorn. Scripting skills in Python or Bash for automation. A focus on performance optimization and reliability. Preferred Skills: Experience with master-slave replication in databases. Familiarity with DigitalOcean, especially droplets and volumes. Knowledge of DDoS protection and web application firewalls. Previous experience with microservices architecture.

1.) Knowledge of OOPs concepts. 2.) Working experience in native android and/or native iOS. 3.) Conceptual knowledge of dart language. 4.) Developed atleast one fully functional flutter app. 5.) Knowledge of push notifications in android and iOS. 6.) Integrated any payment gateway in native android and/or iOS or flutter. 7.) Working experience of REST APIs, handling of json, html and xml response. 8.) Working experience of swift language. 9.) Working experience of generating certificates for iOS app development. 10.) Working experience of firebase technologies like analytics, crashlytics, firestore etc. 11.) Ability to communicate with all team members and discuss project requirements. Additional skills :1.) Working experience of MVC or MVVM architecture. 2.) Should be able to identify and solve any memory leaks. 3.) Should be able to write test cases. 4.) Should be able to write custom packages in flutter. 5.) Should have developed atleast one native iOS app in swift

We d love to hear from you if: You enjoy working with multiple hats, we are looking for a combination of Product Manager, Project Manager Business Analyst. You re well acquainted with the concepts of SDLC (Software Development Life Cycle). You ve an eye for detail. You care about the small things with clear focus on customer/end user requirements. You d love building products that are easy to use, intuitive and pretty enough for users to visit them on a daily basis. You ve hands on experience in planning and managing mobile apps, preferably in e- commerce or travel. Youre obsessively analysis driven - to take decisions based on facts and figures and get clear insights from user patterns and user feedback surveys on ideas were working on - from the ones that weve just started testing to the ones that are live. You re relentlessly focused on execution and take a complete ownership of your projects. You thrive on taking calculated risks that create value by validating and pitching new product ideas. You ve a passion for technology. Understanding of technology in general and have fruitful discussion with the Engineering, QA and Operations teams.You don t need to have been a developer to do this role well - though it might help! You re able to interface with multiple people from different backgrounds and departments to understand various requirements. You ll need to work closely with our content team, our designers, our developers, our sales and marketing teams. You ll also need to balance the demands and differing opinions - keeping everyone happy (enough) while delivering a product users love! Desired Skills and Experience: Minimum 1-3 years of relevant experience preferably an MBA. Excellent verbal and written communication skills are essential. Comfortable with SQL, MS Excel Google Analytics. Ability to effectively manage multiple priorities and work well under pressure.

We are looking for a motivated and detail-oriented Publisher Executive to join our growing team. The ideal candidate will be responsible for onboarding new publishers, nurturing existing relationships, and ensuring maximum monetization through CueLinks platform. If you're passionate about affiliate marketing, digital monetization, and publisher success, we d love to hear from you. Key Responsibilities: Identify, recruit, and onboard new publishers (blogs, forums, deal/coupon sites, influencers, content creators). Maintain strong relationships with existing publishers, ensuring consistent performance and satisfaction. Educate publishers on CueLinks tools, features, and monetization strategies. Monitor and analyze publisher performance; suggest optimization techniques. Collaborate with the tech and marketing teams to resolve issues or provide feedback. Keep up with industry trends, affiliate opportunities, and competitor strategies. Ensure publishers comply with CueLinks terms and conditions. Requirements: 1-3 years of experience in affiliate marketing, digital partnerships, or publisher management. Strong communication and relationship-building skills. Basic knowledge of how blogs, forums, or content websites work. Analytical mindset with the ability to derive insights from data. Comfortable using CRM tools, Excel, and affiliate dashboards. Self-starter with a proactive attitude and a problem-solving approach. A background in digital marketing or e-commerce is a plus.

Company Name- Parity Cube Pvt Ltd Location - Kandivali East (Mumbai) Exp- 1+ years Designation- Graphic Designer Working days- Monday to Friday Job Description : Must have experience in Adobe Suite, Canva, Lottie.video editing skills. Proven graphic design skills with a strong portfolio. Developing concepts, graphics and layouts for product illustrations, company and websites. Visualizing and designing eye-catching designs for both digital & print media. Fresh thinking in terms of design for social media campaigns Strong attention to detail and ability to work in a fast paced environment. Collaborate with cross functional teams. Should be able to design web banners, logos, mailers, and newsletters. Think creatively and develop new design concepts, graphics. Excellent communication and collaboration skills Ability to interact, communicate and present ideas of campaigns. Stay updated on industry trends. Qualifications : Bachelors degree or Equivalent in Animation, Motion Graphics, Graphic Design, or related field

Job Overview Cuelinks is seeking a highly motivated and experienced Affiliate Manager to join our team. This senior role requires a strategic mindset and a strong focus on driving revenue growth. The Affiliate Manager will manage key publisher relationships, lead a team, and develop strategies to meet and exceed revenue targets. This position also involves attending industry events and resolving complex issues to ensure smooth operations and sustained growth. Key Responsibilities 1. Revenue Growth Demonstrate a strong revenue-closing attitude with a relentless focus on increasing company revenue. Develop and implement strategies to maximize revenue, especially during key sales periods. Continuously analyze performance metrics to identify growth opportunities and areas for improvement. 2. Publisher Management Manage and nurture relationships with dedicated publishers to consistently increase their account revenue. Meet and exceed revenue targets by crafting tailored strategies for each publisher. Attend quarterly in-person meetings with publishers to strengthen relationships and drive revenue growth. 3. Team Leadership Lead and mentor a team of 4-5 members, providing guidance and support to achieve targets. Foster a collaborative and results-driven team environment that encourages professional development and excellence. Monitor team performance and implement corrective measures as needed to meet objectives. 4. Industry Engagement Attend conferences and summits, both within and outside India, to expand the publisher base and identify new opportunities. Represent Cuelinks at industry events, building relationships with potential partners and staying informed about the latest trends. 5. Issue Resolution Collaborate with internal teams, including Finance and Tech, to resolve complex publisher issues, such as pending payments or technical concerns. Ensure timely and effective resolutions to maintain strong publisher relationships and operational efficiency. 6. Strategic Planning Develop and execute revenue-generating strategies, particularly during high-traffic periods like sales events. Work closely with cross-functional teams to align strategies and ensure seamless execution. Qualifications Proven experience in affiliate marketing, digital marketing, or a related field, with a strong track record of driving revenue growth. Demonstrated ability to manage and grow publisher relationships. Strong leadership skills, including experience managing and mentoring teams. Excellent communication, negotiation, and interpersonal skills. Willingness to travel for meetings, conferences, and summits as required. Strong analytical skills and the ability to interpret data for informed decision-making. Preferred Qualifications 3+ years of experience in affiliate marketing. Experience managing large-scale affiliate programs or partnerships. In-depth knowledge of affiliate marketing platforms, tools, and best practices. Proven ability to develop and execute successful revenue strategies.

Manage and deliver CPS, CPI and CPL (both domestic and international) campaigns. Regularly acquiring relevant publishers and handling existing publishers. Strong connections in the affiliate network.

Design test plans, scenarios, scripts, or procedures. Document software defects, using a bug tracking system, and report defects to software developers. Identify, analyze, and document problems with program function, output, online screen, or content

Develop and execute successful SEO and ASO strategies for short and long term. Ability to Manage the team of SEO Specialists Conduct keyword research to guide content teams Review technical SEO issues and recommend fixes. Required Candidate profile Proven experience as SEO Manager Knowledge of standard and current SEO practices Knowledge of HTML/CSS Experience with SEO reporting Experience with ASO & SEO Tools, such as: Google Firebase, App,.