Organic Marketing Intern

Role & responsibilities

Intern - Social Media Management

Key Responsibilities:

1. Social Media & Digital Marketing

• Manage and grow

  YouTube Channels, Instagram, Facebook, and Telegram Handles

  organically.
• Develop content calendars and collaborate with the central marketing team, creative team and online business team to ensure high-quality content.
• Monitor engagement metrics and optimize content based on performance analytics.

2. App & Website Promotions

• Manage and schedule

  push notifications

  on the

  UC App

  to maximize student engagement.
• Ensure timely updates and promotions on the

  Utkarsh Classes website

  .

3. In-Classroom Promotions

• Coordinate

  promotions through slides in LFS/LFC classes

  to drive awareness and engagement.Plan targeted campaigns for new batch launches, special offers, and exam-related updates.

4. Offline Business Team Coordination

• Collaborate with the offline business team to integrate

  BTL Marketing

  efforts with digital campaigns.
• Ensure effective

  BTL marketing strategies

  align with organic marketing initiatives.
• Support lead-generation efforts through events, tie-ups, and student interactions.

5.

• Monitor key organic marketing KPIs and continuously optimize strategies.
• Conduct market research to understand student behavior and engagement trends.
• Prepare reports on campaign effectiveness and provide recommendations for improvements.

Preferred candidate profile

• Fresher / 1-3 years of experience in Digital

  Marketing / Social Media Management

  .
• Basic knowledge of

  social media platforms

  ,

  content strategy

  , and

  audience engagement

  .
• Basic understanding of

  push notifications, website listings, and organic brand-building techniques

  .
• Basic knowledge of

  offline marketing

  (BTL activities, event promotions, tie-ups, etc.).
• Ability to coordinate with multiple teams and manage marketing execution across cities.
• Data-driven mindset with an analytical approach to marketing performance.