Operation Manager Digital Marketing

Role Overview As an Operation Manager Digital Marketing at B2B IQ, you will be responsible for overseeing the day-to-day management and optimization of digital marketing initiatives. Your role will involve developing and implementing operational strategies, ensuring seamless execution of campaigns, and collaborating across teams to streamline workflows. Analyzing data, improving marketing programs, and maintaining high-quality standards in all deliverables to enhance client satisfaction will be key aspects of your job. Key Responsibilities - Lead, manage, and mentor the email marketing team to ensure smooth operations and successful campaign execution. - Monitor campaign workflows to ensure timely delivery while adhering to quality standards. - Prepare and review monthly and quarterly performance reports to evaluate campaign effectiveness and identify areas for improvement. - Develop and update training materials to keep team members informed about the latest email marketing practices. - Drive initiatives to enhance team performance, provide continuous feedback, and implement performance improvement plans when necessary. - Act as a key decision-maker for operational and campaign-related escalations. - Maintain strong hands-on expertise in Excel for data analysis, tracking, and accurate reporting. - Provide guidance to team members on campaign strategy, client communication, and issue resolution. - Manage people effectively by ensuring accountability, delegating tasks clearly, and following up to achieve timely completion. - Collaborate with cross-functional quality teams to ensure operations align with overall campaign goals.,