About OlivLife OlivLife is a premium brand offering high-quality personal care, electronics, and wellness essentials tailored for modern lifestyles. We’re expanding rapidly and looking for a dynamic modern trade lead to scale our retail footprint across key accounts. ⸻ Key Responsibilities • Drive revenue growth through national and regional modern trade chains (Reliance, DMart, Spencer’s, etc.) • Build and nurture relationships with key account buyers and category heads • Ensure product availability, placement, and visibility across MT outlets • Negotiate terms of trade, margins, marketing spends, and planogram compliance • Monitor and manage MT schemes, promotions, and in-store activations • Track secondary sales, billing vs. offtake, and ensure healthy stock rotation • Work closely with supply chain for order fulfillment and replenishment planning • Analyze competition, pricing trends, and market share within MT • Lead merchandising team and ensure execution excellence • Prepare and present monthly performance reports, ROI analysis, and account health ⸻ What We’re Looking For • Proven experience in handling modern trade for mobile accesories or premium D2C brands • Strong negotiation and relationship-building skills • Data-driven mindset with proficiency in Excel and reporting • Entrepreneurial spirit with ability to work in a fast-paced setup • Excellent communication and team leadership skills ⸻ Why Join Us • Be part of a growing premium brand redefining personal care & wellness • High ownership, agile environment, and clear growth path • Competitive package + performance incentives ⸻
About OlivLife OlivLife is a growing D2C electronics brand offering a curated range of smart, affordable, and stylish consumer gadgets – from audio wearables and cables to health & wellness electronics like digital thermometers. We aim to make smart living accessible to everyone with quality products and a quirky, youth-driven brand voice. 🎯 Job Objective To drive secondary sales through general trade, modern trade, and distribution channels. Responsible for appointing new distributors, onboarding retailers, and ensuring market growth for OlivLife products in the assigned territory. 📌 Key Responsibilities Develop and execute trade sales strategies to achieve targets in your assigned geography. Identify, onboard, and manage distributors, dealers, and stockists. Expand retail presence (offline stores, chains, gadget shops, chemists if applicable). Build strong relationships with trade partners and ensure timely order fulfillment. Drive visibility and availability of OlivLife products in the market. Execute BTL activities like product demos, retailer training, and local promotions. Coordinate with the internal operations, finance, and marketing teams for smooth sales execution. Collect market feedback, competitor activity, and consumer insights. 📈 KPIs (Key Performance Indicators) Secondary & primary sales target achievement Distributor billing and coverage expansion Retail visibility & penetration Claim and payment cycle adherence Product availability across SKUs 🧠 Requirements 3-6 years of experience in trade/channel sales (electronics preferred) Experience with electronics strategies is a plus Strong communication and negotiation skills Self-motivated and target-driven Willingness to travel locally/regionally Graduate/MBA in Sales/Marketing preferred Performance Bonus Travel Allowance Incentives on Target Achievement 🚀 Why Join Us? Be part of a fast-growing youth brand Work in a founder-driven, high-energy environment Fast-tracked growth opportunities
You will be responsible for driving secondary sales through general trade, modern trade, and distribution channels for OlivLife. Your key responsibilities will include: - Developing and executing trade sales strategies to achieve targets in your assigned geography. - Identifying, onboarding, and managing distributors, dealers, and stockists. - Expanding retail presence in offline stores, chains, gadget shops, and chemists if applicable. - Building strong relationships with trade partners and ensuring timely order fulfillment. - Driving visibility and availability of OlivLife products in the market. - Executing BTL activities like product demos, retailer training, and local promotions. - Coordinating with internal operations, finance, and marketing teams for smooth sales execution. - Collecting market feedback, competitor activity, and consumer insights. Your performance will be measured based on Key Performance Indicators (KPIs) such as: - Secondary & primary sales target achievement - Distributor billing and coverage expansion - Retail visibility & penetration - Product availability across SKUs Requirements for this role include: - 3-6 years of experience in trade/channel sales (electronics preferred) - Experience with electronics strategies is a plus - Strong communication and negotiation skills - Self-motivated and target-driven - Willingness to travel locally/regionally - Graduate/MBA in Sales/Marketing preferred As part of the benefits package, you can expect: - Performance Bonus - Travel Allowance - Incentives on Target Achievement Join OlivLife to be part of a fast-growing youth brand and work in a founder-driven, high-energy environment with fast-tracked growth opportunities.,