About the Role We’re looking for a Senior/Staff Product Manager to lead Growth and CRM initiatives at Nykaa Fashion , with a strong charter around new user acquisition, engagement loops, retention, and personalized CRM journeys . This role sits at the intersection of product, marketing, and data — owning the full funnel from activation to repeat usage. You’ll take over a critical pod that touches multiple surfaces across app, web, and communication channels. You’ll work closely with the performance marketing, analytics, engineering, and business teams to shape and execute our growth roadmap. Key Responsibilities 1. Drive New User Activation & Onboarding Own the onboarding experience across platforms; increase signup, personalization, and first-order rates. Improve install-to-purchase ratio via contextual nudges, dynamic offers, and frictionless flows. 2. Own Engagement Loops and Sale Event Amplification Improve repeat user participation in sale events (Pre-buzz, early access, gamification). Drive features that grow retention, app recall, and frequency of shopping . 3. Lead Cross-Pollination within the Nykaa Universe Partner with the Nykaa Beauty team to increase Fashion adoption among existing beauty customers. Create seamless onboarding, profile sync, and loyalty experiences across platforms. 4. Use Data to Drive Personalization and Conversion Build targeting and segmentation capabilities to drive relevance across journeys. Set up experimentation, success metrics, and continuous iteration on campaigns and product flows. What We’re Looking For 5–8 years of Product Management experience in consumer internet or e-commerce companies with a strong growth PM charter. Proven experience in CRM, retention, activation, or lifecycle management . Data-first mindset with a strong grip on metrics, cohort analysis, segmentation, and experimentation . Comfortable working with cross-functional teams including design, engineering, marketing, and analytics. Ability to think both strategically and in terms of execution. Good to Have Prior experience in fashion/lifestyle ecommerce or marketplaces. Exposure to loyalty programs, personalization engines , or growth toolkits . Strong product craft—documentation, research, user journeys, and execution excellence. Why Join Us Nykaa Fashion is building India's most loved lifestyle destination. You’ll be part of a high-ownership, high-impact team shaping the product experience for millions of users. This role gives you the unique opportunity to own growth end-to-end.
