We are looking for a talented Digital Marketing Manager to take full responsibility of managing and delivering content marketing strategies for our clients. Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, its essential to be up-to-date with new technologies and digital marketing trends. Ultimately, you should be able to expand our client's digital footprint and brand awareness. Roles & Responsibilities Come up with digital/content marketing strategies across various digital channels including SEO, Paid Search, Social, Email Marketing, Content, etc., to generate more leads Set short-term goals for the projects (KPIs) Deliver an effective digital/content marketing strategy and editorial plan to meet the business objectives of our clients at the lowest possible cost Coordinate with all creative resources for a project, including strategy & planning, designers, writers and other agency personnel Undertake digital/content marketing initiatives to achieve business targets Collaborate with design, writing and production teams to produce and distribute high-quality content Develop and maintain editorial calendar, delegate tasks and ensure deadlines are met Edit, proofread and improve the content Optimise content considering SEO and Google Analytics Analyse web traffic metrics Share content through various channels, ensuring strong web presence Receive customer feedback and generate ideas to increase customer engagement Accountable for all digital/content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. Editorial requirements include a sound understanding of various digital channels including SEO, SEM, Social Media, Email Marketing, Content Categorisation and structure, content development, distribution and measurement. Ensure content is consistent with our client's brand voice, style and tone. Editorial calendar and organisation workflows must be developed and managed. Liaise with the teams managing the various digital channels, e.g. search, social media and email/ newsletter distribution to deliver results. Measurement and optimisation of the client programs will be required on a regular and ongoing basis Executive presentations, to the management team and the client, on the program approaches and results will be required. Ability to work independently as well as in a team environment Ability to draft briefs for copywriters, designers, etc. Enjoy the creative process and show a willingness to contribute relevant ideas Requirements NOTE: You will have to speak on a daily basis with UK Clients and Starberry client partners, an excellent command of written and spoken English is essential, please do not apply if you do not have this. 4+ yrs of experience in Digital Marketing/Content Marketing Good leadership skills Experience creating content for the web and growing a social audience Editorial mindset that seeks to understand what audiences consume and how to create it Proven work experience as a Digital Marketing Coordinator Understanding of web publishing requirements Hands-on experience with SEO and web traffic metrics Expertise in social media platforms This person must understand the best practices of search, social media, email marketing channels, which content and approaches work on each and why This role requires a brand publisher mindset: to create the content our clients’ audience is looking for and then to optimise the path to conversion Experience creating content for the web and growing traffic and conversions based on content marketing Ability to analyse and report on content performance and KPIs Experience with Google Analytics, email marketing & content automation, content syndication, and the top social channels. Project management skills and understanding how to manage the budget, the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement & leads for our clients. Experience with UK clients or other international clients is a plus.
