Job Summary: We are seeking a results-driven and versatile Digital Marketing expert to drive and execute our SEO strategies, manage SEM and SMO efforts, and support AI-driven search optimization and inbound marketing initiatives aimed at generating qualified leads. The ideal candidate is a hybrid strategist - tactician and will have a deep understanding of SEO, SEM, and SMO best practices, alongside experience optimizing content for emerging AI-driven search experiences (LLM Search / AI Optimization). This role requires a strategic thinker with hands-on execution capabilities across multiple digital channels to improve visibility, drive traffic, and convert leads. Key Responsibilities: Search Engine Optimization (SEO) – Primary Focus: Develop and implement comprehensive SEO strategies (technical, on-page, off-page) to increase organic search visibility, traffic, and conversions. Conduct in-depth keyword research and analysis for both organic and paid search opportunities. Perform on-page optimization (meta tags, content, headers, internal linking, image optimization). Manage technical SEO aspects (site speed, mobile-friendliness, crawlability, indexation, sitemaps, structured data). Develop and execute off-page SEO strategies (link building, content promotion). Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc. Stay current with SEO trends, algorithm updates, and industry best practices. Search Engine Marketing (SEM): Develop, manage, and optimize paid search campaigns (e.g., Google Ads, Bing Ads) to drive targeted traffic and leads within budget. Conduct keyword research, analysis, and bidding strategy development for PPC campaigns. Write compelling ad copy and optimize landing pages for paid search campaigns. Monitor, analyze, and report on SEM campaign performance, focusing on metrics like CTR, CPC, CPA, Conversion Rate, and ROAS. Social Media Optimization (SMO) & Organic Social: Optimize social media profiles and content for discoverability within social platforms and search engines. Analyze social media performance and use insights to refine strategies. Collaborate on organic social media content strategy to support SEO, content promotion, and lead generation efforts. AI-Driven Search Optimization (AIO / LLM SEO): Stay informed about the evolving landscape of AI-driven search (e.g., Google SGE, AI Overviews, Perplexity) and its impact on visibility. Optimize website content and structure to improve the likelihood of inclusion in AI-generated summaries and answers. Leverage semantic search principles and structured data to enhance content understanding by LLMs. Collaborate with content and dev teams to incorporate schema markup, topic clustering, and entity-based optimization strategies. Monitor and experiment with strategies to maintain visibility in AI-powered search environments. Inbound Marketing & Lead Generation: Contribute to the development and execution of integrated inbound marketing campaigns. Develop and implement CRO strategies to improve user experience and increase conversion rates. Collaborate on content strategy, creating SEO-driven content (blogs, landing pages, ebooks, etc.) for lead generation and nurturing. Optimize website elements and landing pages for conversion (CRO) through A/B testing and analysis. Analyze and report on overall inbound marketing performance, focusing on lead generation and conversion metrics across channels. Skills and Qualifications: Bachelor’s degree in Marketing, Communications, Business, or a related field. 3-5+ years of proven experience in a digital marketing role with strong, hands-on experience in SEO and SEM. In-depth knowledge of SEO (technical, on-page, off-page), SEM (PPC campaign management, bidding strategies), and SMO principles. Familiarity with marketing and analytics platforms such as Google Ads, Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog. Experience integrating SEO/SEM with overall funnel strategy and attribution modeling. Working knowledge of GA4 and data layer implementation. Experience with social media platforms and analytics tools. Understanding of how AI and LLMs are impacting search and content discovery (AIO/GEO). Experience with keyword research for both SEO and SEM. Experience integrating SEO/SEM with overall funnel strategy and attribution modeling. Understanding of HTML, CSS, and structured data as they relate to SEO and AIO. Experience with CMS (e.g., WordPress) and marketing automation/CRM platforms (e.g., HubSpot). Strong analytical skills, data interpretation, and reporting capabilities. Excellent written and verbal communication skills. Ability to manage multiple projects, prioritize tasks, and meet deadlines. Proactive, collaborative, and adaptable to new technologies and trends. Preferred Qualifications (Bonus Points): Experience in the SaaS sector. Experience with B2B content strategy and funnel-based marketing. Comfortable presenting strategy and performance to non-technical stakeholders. Advanced certifications (Google Ads, Google Analytics, HubSpot, SEO/SEM platforms). Experience with programmatic advertising or social media advertising. Proven experience specifically in optimizing content for AI search experiences. Familiarity with video SEO (YouTube, Shorts, Reels) or podcast SEO as emerging discovery channels. Shift - Night Shift Location - Mohali , Punjab Job Type: Full-time Pay: ₹25,442.86 - ₹49,040.32 per month Schedule: Night shift Work Location: In person

Job Title: Accounts Associate / Finance Associate Location: Phase 8B, Industrial Area, Mohali Department: Finance & Accounts Reporting To: CFO / Director of Finance Employment Type: Full-Time Shift: Night Shift Work From Office only Job Summary: We are seeking a detail-oriented and proactive Accounts Executive to manage daily financial transactions, support monthly closing activities, and ensure accurate financial reporting. The ideal candidate should be well-versed in bookkeeping, accounts payable/receivable processes, and financial documentation, with prior experience handling US and Canadian accounting standards. The role also includes supporting the finance team with both operational and strategic tasks. Key Responsibilities: Daily Bookkeeping Record all financial transactions accurately and promptly on a daily basis. Maintain organized documentation for audit and compliance purposes. Month-End Closing Support timely closure of books at month-end. Assist in reconciliations, adjustments, and preparation of financial statements. Accounts Payable & Receivable Management Monitor and maintain records of accounts payable and receivable. Ensure timely payments and collections to support smooth cash flow. Training & Oversight Support Assist in the training and coordination of junior finance staff as needed. Ensure adherence to internal financial processes and standard operating procedures. Monthly Financial Updates Prepare, update, and maintain accurate monthly financial reports. Collaborate with the team to ensure consistency and accuracy in financial data. Monthly Reporting & Auditing Participate in monthly review meetings to present finalized financials. Support audit requirements and help implement any identified financial improvements. US & Canadian Accounting Handle financial accounting and reporting in accordance with US GAAP and Canadian accounting standards. Ensure compliance with relevant local tax laws, statutory requirements, and reporting formats. Requirements: Bachelor's degree in Commerce, Accounting, Finance, or a related field. 3+ years of relevant experience in accounting or finance roles. Prior experience in US and Canadian accounting is a must. Proficient in accounting software (e.g., QuickBooks , Zoho Books, Xero, etc.). Strong understanding of accounting principles and financial reporting. Good communication and analytical skills. Ability to meet deadlines and work independently as well as in a team. Preferred Skills: Knowledge of international tax norms. Exposure to audits and financial review cycles. Job Type: Full-time Pay: ₹25,000.00 - ₹85,000.00 per month Schedule: Night shift Work Location: In person

Position : Customer Support Executive Shifts : Rotational No. Of Positions : 03 Qualification: Graduate ( BA, BCA , B.SC etc.) Who can apply : - Graduates can apply. Proficient English Communication Skills (Spoken & Written). Willing to work in a 24*7 environment with rotational shifts, as required. Experience working with inbound and outbound calls, customer retention, and inside sales preferred. Knowledge of MS Office Suite, CRM systems & practices. Strong multitasking, time management, and target achieving skills. Customer-oriented attitude with professionalism. Shifts :Rotational Working Days: 05 Note : Freshers with excellent communication skills can apply. Email [email protected] Job Type: Full-time Pay: ₹15,000.00 - ₹25,000.00 per month Schedule: Night shift Rotational shift US shift Education: Bachelor's (Preferred) Experience: Technical support: 1 year (Preferred) total work: 1 year (Preferred) Customer service: 1 year (Preferred) Language: Hindi (Preferred) English (Preferred) Work Location: In person

Position : Customer Support Executive Shifts : Rotational No. Of Positions : 03 Qualification: Graduate ( BA, BCA , B.SC etc.) Who can apply : - Graduates can apply. Proficient English Communication Skills (Spoken & Written). Willing to work in a 24*7 environment with rotational shifts, as required. Experience working with inbound and outbound calls, customer retention, and inside sales preferred. Knowledge of MS Office Suite, CRM systems & practices. Strong multitasking, time management, and target achieving skills. Customer-oriented attitude with professionalism. Shifts :Rotational Working Days: 05 Note : Freshers with excellent communication skills can apply. Email -hr@novage.ms Job Type: Full-time Pay: ₹15,000.00 - ₹25,000.00 per month Schedule: Night shift Rotational shift US shift Education: Bachelor's (Preferred) Experience: Technical support: 1 year (Preferred) total work: 1 year (Preferred) Customer service: 1 year (Preferred) Language: Hindi (Preferred) English (Preferred) Work Location: In person

The Accounts Associate/Finance Associate position based in Phase 8B, Industrial Area, Mohali, falls under the Finance & Accounts department and reports to the CFO/Director of Finance. This is a full-time employment opportunity with night shift hours and requires on-site work. As an Accounts Associate/Finance Associate, your main responsibilities will include daily bookkeeping tasks such as accurately recording financial transactions on a daily basis. It is crucial to maintain well-organized documentation for audit and compliance purposes. Additionally, you will be involved in supporting the month-end closing process by ensuring timely closure of books, assisting in reconciliations, adjustments, and preparing financial statements. You will also play a key role in training and overseeing junior finance staff as needed, ensuring adherence to internal financial processes and standard operating procedures. Collaborating with the team, you will prepare, update, and maintain accurate monthly financial reports to ensure consistency and accuracy in financial data. Participation in monthly review meetings to present finalized financials and support audit requirements will be part of your responsibilities. Your expertise in US and Canadian accounting standards is essential for handling financial accounting and reporting in accordance with US GAAP and Canadian accounting norms. Compliance with local tax laws, statutory requirements, and reporting formats is paramount in this role. To qualify for this position, you should hold a Bachelor's degree in Commerce, Accounting, Finance, or a related field, along with at least 3 years of relevant experience in accounting or finance roles. Proficiency in accounting software such as QuickBooks, Zoho Books, Xero, etc., is required. Strong knowledge of accounting principles and financial reporting, coupled with excellent communication and analytical skills, is essential. The ability to meet deadlines and work both independently and within a team environment is crucial. Preferred skills for this role include familiarity with international tax norms and exposure to audits and financial review cycles. This is a full-time position with night shift hours and requires on-site work in Mohali.,