· To identify and develop a strategic relationship with senior management and develop new accounts · To build awareness about NITTA products & solution in the market · Manage new business inquiries to closure · Work closely with multiple industries in the assigned geography · Identify new business opportunities and grow the business through multi-channel distribution: OEMs, End Users, Consultants and Dealers · Handle complete sales cycle – Identifying and creating opportunities, solution offering, presenting business case to clients, submission of proposals, opportunity Interaction with internal team for pricing and solution derivation · To actively work with the customers key concerns and drive sales of higher service levels and new value- added services · Help with preparing annual budgets with information on market potential and penetration goals. Market study by major industries cities and by industry potential in the assigned region. · Meet the budgeted Net Revenue and Gross Margin objectives. · Maintaining & Increasing the Market Share in the assigned region with Proactive working with customer and much ahead than competition. · Ensure timely response on customer communication / requirement Act as customer’s representative; liaise with the plant for timely delivery. · Dealing with various customer complaints & resolving the issues thereby maintaining a long-term relationship with Customer Prompt follow-up and collection of payments from customers. · Report daily activities by email every day to the Manager Regular follow up on competitors’ activities and update NCI Management.