Role & responsibilities The SEO specialist is given tasks related to all aspects of internet marketing and search engine optimization. The SEO specialist performs competitive analysis, keyword research, create reports, find link opportunities and give advice to companies on how to improve their current marketing strategy. Duties:Keyword researchLink buildingKeyword ranking.Competitive market analysisOptimization of website content & code.Analysis of web analytics reportsPreferred candidate profile Internet research skillsMin 2+ years of experience in SEO on either the client or agency sideStrong verbal and written communication skillsAnalytical thinker - able to come up with solutions - problem solverQuick learner - self motivated and able to multi-task on multiple projects simultaneouslyProven experience as an SEO Specialist with a focus on link building and keyword ranking.Strong understanding of search engine algorithms, ranking factors, and SEO best practices.Demonstrated ability to work well with other stakeholders including copywriters, web designers and web developersStrong attention to detail and ability to provide final SEO QA for new contentComfortable with a range of SEO tools (Google Search Console, Google Analytics, SEMrush, Screaming Frog, etc.) to track and measure performanceUp-to-date knowledge of SEO best practices for off-page optimization