Motion Graphic Designer

Role & responsibilities

Role Overview We are looking for a motion designer who understands that animation is not decoration but a functional tool to guide users, clarify actions, and drive behaviour.

Core Responsibilities Drive motion design at Prefr across the organisation, owning the end-to-end motion strategy to accelerate and improve product quality at every customer touchpoint

. Act as a motion design leader, not just an executor, contribute ideas proactively, strategise design planning, challenge assumptions, and propose better motion-led outcomes that align with product goals.

Deeply understand Prefrs customer demographics and contexts, planning animations that resonate with target audiences and cultural nuances to improve clarity, trust, and delight.

• Craft motion as stories, using animation to improve UX, guide user attention, and enhance product features through clear, emotional storytelling.
• Apply first-principles thinking to motion decisions: How should the user feel when seeing this animation? Will this animation drive action, clarity, or trust? and design accordingly to drive intentional user behaviours.
• Design motion variants for A/B testing, understanding experimentation frameworks, capturing relevant metrics, analysing outcomes, and iterating to build data-informed learnings into future motion design.
• Collaborate closely with designers, product managers, and engineers to ensure motion is integrated early in design discussions and executed with high performance across platforms.
• Build and maintain a scalable animation system within Prefrs Design System. ensuring consistency, reusability, and alignment with brand personality. You will:
• Craft motion that feels natural, purposeful, and aligned with user psychology.

Use animation to communicate information faster and more clearly than static visuals.

• Understand storyboarding and storytelling to plan how users flow across screens and where motion can guide, inform, and delight.
• Lead and own Prefrs end-to-end animation framework.
• Design UI animations and transitions that enhance usability and reduce cognitive load.
• Plan motion to drive user mindset and behaviours aligned with product goals.
• Guide the team on best practices for motion accessibility (reduced motion settings, easing, timing). What were looking for

Strong understanding of animation principles and user psychology.

• Proficiency in Illustrator, After Effects, Rive, Lottie, or similar motion tools.
• Ability to prototype motion ideas quickly for team discussions and user testing.
• Experience creating motion guidelines for design systems.

Understanding of storytelling and storyboarding for user flows.

• A portfolio showcasing UI motion design, micro-interactions, and product-focused animations. Excellent collaboration skills, working seamlessly with designers and engineers.

Experience working on consumer mobile apps with large user bases.

• Familiarity with Spline or 3D for lightweight product animations.

Preferred candidate profile

Min 3 Yrs exp as Motion designer

Proficiency in Illustrator, After Effects, Rive, Lottie, or similar motion tools.

open for contract to hire role.

open to work from office

Meenakshi Dixit

meenakshi.dixit@persolapac.com

www.persolindia.com

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