Meta/Google Ads Expert

Role & responsibilities-:

• Develop and execute strategic Facebook advertising campaigns to achieve key performance indicators (KPIs) such as reach, engagement, conversion, and return on ad spend (ROAS).
• Conduct audience research and segmentation to identify target demographics, interests, and behaviors for effective ad targeting.
• Create compelling ad copy, creatives, and landing pages that resonate with target audiences and drive desired actions.
• Monitor, analyze, and optimize campaign performance on an ongoing basis to maximize results and ROI.
• Implement A/B testing and experimentation to identify best-performing ad creatives, audiences, and campaign strategies.
• Stay informed about industry trends, best practices, and platform updates to continuously improve advertising effectiveness.
• Collaborate with internal teams, including marketing, design, and analytics, to align advertising efforts with overall marketing initiatives and business goals.
• Provide regular reports and insights on campaign performance, trends, and opportunities for optimization.

Preferred candidate profile -:

• Bachelor's degree in marketing, advertising, communications, or a related field.
• Proven experience managing Facebook advertising campaigns with a track record of driving results and achieving KPIs.
• In-depth knowledge of Facebook Ads Manager, Business Manager, and other advertising tools and platforms.
• Strong analytical skills and the ability to interpret data, metrics, and performance trends to inform decision-making and optimization strategies.
• Creative mindset with a knack for developing engaging ad copy, visuals, and messaging.
• Excellent communication and collaboration skills with the ability to work effectively in a cross functional team environment.
• Detail-oriented with strong organizational and time management skills to manage multiple projects and deadlines simultaneously.
• Continuous learning mindset with a passion for staying updated on industry trends, best practices, and emerging technologies in digital advertising.