Meta Ads Strategist

About Us:

We are a fast-growing digital marketing agency specializing in scaling D2C brands. Our focus is on driving measurable growth through performance-driven strategies across digital platforms. We’re looking for a Meta Ads Strategist who can plan, execute, and optimize paid campaigns that deliver ROI and brand growth.

Key Responsibilities:

• Develop, implement, and manage Meta (Facebook & Instagram) ad campaigns for D2C brands.
• Conduct audience research, segmentation, and targeting to maximize campaign performance.
• Create and test different ad creatives, copies, and formats in collaboration with the creative team.
• Monitor and analyze campaign performance metrics (ROAS, CAC, CTR, CPA, LTV, etc.).
• Optimize campaigns daily to ensure maximum ROI and budget utilization.
• Stay updated with Meta’s algorithm updates, policies, and best practices.
• A/B test landing pages, funnels, and ad sets to improve conversion rates.
• Provide weekly & monthly performance reports and actionable insights to clients.
• Work closely with the strategy team to align ad campaigns with overall brand goals (scaling, retargeting, retention).

Requirements:

• 1–2 years of experience in Meta Ads Management (agency/D2C brand background preferred).
• Proven track record of running successful paid campaigns for E-commerce/D2C brands.
• Strong understanding of performance marketing metrics (CAC, ROAS, AOV, CLTV).
• Hands-on experience with Meta Business Manager, Pixel setup, Conversion API, and Events Manager.
• Knowledge of funnel building (TOFU, MOFU, BOFU) and retargeting strategies.
• Analytical mindset with proficiency in Excel/Google Sheets for reporting.
• Ability to work in a fast-paced agency environment with multiple clients.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹27,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Leave encashment
• Paid sick time
• Paid time off

Work Location: In person