Meta Ads Specialist - (Media Buying)

As a Performance Marketing Specialist at our company, your role will involve: - Having a strong knowledge of Facebook Ads Manager & Power Editor - Understanding custom audiences and lookalike audiences - Ability to generate and install the Facebook pixel - Strong understanding of bidding techniques such as AutoBid, CPC, CPM - Managing Facebook and Instagram accounts for 2-3 years - Managing and monitoring growth through campaign solutions, building campaigns, optimizing performance, and working towards marketing objectives - Expertise in creating ads and ad copies - Managing the implementation, tracking, and measurement of integrated digital marketing campaigns within timelines and budgets - Familiarity with A/B and multivariate experiments - Demonstrated ability to prioritize and meet deadlines when working on multiple projects with tight deadlines - Experience working with popular social media advertising platforms like Facebook - Religiously tracking funnel conversion and identifying key areas for improvement, engaging with the concerned team to drive engagements and deliver results Qualifications required for this role include: - 2-3 years of professional experience in managing performance campaigns - Being a self-starter and results-oriented individual with a keen attention to detail while keeping sight of the big picture - Excellent communication skills with the ability to translate complexity into creative, intuitive campaigns - Expert understanding of leading mobile & web analytics tools, marketing automation software, and advertising technology in general - Strong analytical, organizational, project management, and time management skills Please note that vertical experience in Debt/Life Insurance/Personal Loans/Home Improvement and prior experience in a Performance Marketing Agency/Affiliate is a must for this role. Location: Noida Work Schedule: 5 days in the office,