Meta Ads Executive

Agency description

Agency: Fx Retina Digital Marketing Agency

Office Address: Second floor, D-2003, adjoining New Dana Pani, Block D, Indira Nagar, Lucknow, Uttar Pradesh 226016

Current Team Size: 15+

Our services include: We specialize in Meta Ads, Google Ads, Social Media Marketing (AI-based content creation), Video Editing, Graphic Design, SEO, and AI Automation services and products.

Our Clients: 50+ (working in industries like healthcare, clinic and salon chains, real estate, D2C and B2B businesses)

Why Fx Retina: We offer both work-from-home and in-office roles, a fixed salary, and performance-based incentives every six months. Creating a win-win situation for both the team and the agency. Our promise to you is that you’ll work only with top-notch, scalable brands only. Most importantly, we believe in constantly experimenting.

Instagram: https://www.instagram.com/fxretina/

Instagram: https://www.instagram.com/teamfxretina/

Founder: Aditya Singh

Experience: 8 Years

Youtube: https://www.youtube.com/@adityasingh-irunads

Instagram: https://www.instagram.com/dmsinghaditya/

Linkedin: https://www.linkedin.com/in/aditya-singh-fxretina/

Apply Now (Fx Retina Talent Pool: https://forms.gle/2U5ojZDs8hBAH1pG9)

Job description

Job Title: Meta ads Executive

Job Type: WFH or In-office (we prefer in-office)

Workings Hrs: Full-Time (10:30 am - 7:00 pm)

Working Days: Monday to Saturday

Salary: ₹20,000 – ₹45,000 per month + Bi-anual incentive performance based (Based on experience)

Experience: Between 1-3 years (Agency experience mandatory)

About the Role :

We are looking for an experienced and performance-driven Meta Ads Executive to join our growing team at Fx Retina. The ideal candidate will have a proven track record of managing high-budget lead generation & D2C/E.com campaigns and optimizing them for maximum ROAS.

Key Responsibilities:

● Connect with clients and manage the complete onboarding process, including gathering business details, gaining access to or creating Meta Ads assets, and understanding the client’s business to develop a tailored strategy and execution plan.

● Plan, execute, and optimize Meta Ads campaigns for Lead Generation and D2C clients.

● Manage ad budgets of at least ₹70,000–₹90,000 per client per month. (This is the minimum; candidates with experience handling higher budgets—especially scaling clients from low budgets to ₹10–12 lakhs/month—will be preferred.)

● Create Ideal Customer Profiles (ICP) and customer personas based on the brand, product, or services being advertised.

● Develop or suggest offers and packages tailored to the ICP for client approval using AI tools like Chat GPT or Gemini.

● Ad copy ideation and content creation for various ad formats, including UGC videos, storytelling video ads, and photo ads.

● Plan, strategize, and launch Meta Ads campaigns, while continuously monitoring, optimizing, and scaling for performance.

● Monitor and analyze campaign performance using other tracking tools.

● Generate performance reports and provide actionable insights.

● Stay updated with the latest Meta Ads trends, best practices, and policy changes.

Only apply if you meet below requirements:

● Digital Marketing Agency experience: Min. 1 year.

● Candidates must be actively working with their current agency. We prioritize those who are currently employed over those who are on a notice period or have been unemployed for an extended period.

● Proven track record of managing high-budget lead generation and D2C campaigns.

● Must be managing a minimum of 10–12 clients running Meta Ads Lead Generation & D2C campaigns.

● Experience working with clients in industries such as D2C, real estate, clinics, hospitals, healthcare, or B2B businesses is preferred.

● Strong understanding of all Google and Meta ads' important metrics.

● Proficiency in Google Ads, Google Analytics, and other tracking tools.

● Experience managing multiple client accounts simultaneously.

● Strong understanding and execution skills of conversion tracking setup.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹45,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Paid time off

Work Location: In person