Media strategist

You will be responsible for developing and implementing integrated media strategies that meet client objectives and drive business outcomes. This includes working on various campaign types such as full-funnel, ABM, and lead generation. With over 7 years of experience in B2B media planning strategy and buying across core channels and platforms, including lead generation, you will play a key role in designing effective integrated campaigns. Proficiency in media planning tools and software is essential for this role. Collaboration with Field marketing teams is crucial for creating successful media strategies and plans. This involves tasks like audience analysis, forecasting, re-targeting, and budget allocation. You will also be executing media plans across digital channels like social, connected TV, and digital out-of-home. Working closely with in-house Brand & Creative teams, MarTech, and Analytics teams is part of your responsibilities to ensure seamless and impactful campaign execution. Utilizing data and insights to optimize media performance and provide actionable recommendations will be a key focus area. Tracking key metrics and KPIs for campaign/program success and reporting on performance to internal client teams are important aspects of this role. Your skills in media planning, media buying, and B2B sales will be essential for excelling in this position. This is a full-time, permanent position in the Pharmaceuticals industry, requiring a Bachelor's Degree in a relevant field. The job code for this role is GO/JC/951/2025 and the recruiter's name is Sangeetha Tamil.,