Media Relations Lead

About Wichita Communications

Wichita is a PR + IR agency handling communication for listed companies, high-growth SMEs, and founder-led businesses across retail, logistics, refurb, sustainability, and manufacturing sectors. Our clients don't need noise they need credibility, structure, compliance-friendly communication, and real media visibility.

Media Relations Lead

If you don't have real journalist relationships or if your idea of media outreach is mass emailing, this role is not for you.

Role: Media Relations Lead

This role requires someone who can independently handle media outreach, pitch relevant stories, secure meaningful coverage, engage editors professionally, and bring monthly predictability to client PR.

who to pitch, where to pitch, and how to pitch

Key Responsibilities

Media Outreach & Coverage

• Pitch stories with clarity, structure, and realistic angles no hype.
• Secure interviews, quotes, market reactions, founder commentary, feature stories, and industry insights.
• Maintain active, daily communication with journalists through WhatsApp, email, and calls.
• Build a monthly media pipeline that delivers consistent visibility.

Media Strategy Execution

• Identify the correct journalist for each story (ET Retail vs Mint vs Logistics Insider vs Inc42).
• Reposition story angles instantly when editors reject or redirect.
• Advise internal teams on what the media will realistically accept, not theoretical PR ideas.
• Prepare briefing notes and context documents before every journalist interaction.

Relationship Management

• Maintain warm relationships with reporters and editors across:
• Economic Times (Retail/Tech/MSME)
• Mint
• Business Standard
• CNBC-TV18 / Moneycontrol
• Inc42 / YourStory
• ET Retail / ET Tech
• Logistics Insider / Supply Chain trades
• Track beat changes, reporter interests, and editorial calendars regularly.

Monitoring & Intelligence

• Track competitor coverage, category narratives, and market commentary.
• Spot communication opportunities before the news cycle peaks.
• Maintain structured outreach logs, follow-ups, and coverage reporting.

Requirements

Mandatory Experience

• 58 years in PR agency media relations or newsroom liaison roles.
• Proven earned-media results not paid content, not advertorials.
• A real, functioning journalist network not a spreadsheet.
• Experience handling SME clients with operational stories (refurb, supply chain, logistics, retail, sustainability, manufacturing).

Skill Requirements

• Strong editorial judgment knows what is newsworthy vs promotional.
• Excellent communication skills with a calm, factual, professional tone.
• Ability to deliver consistent monthly visibility without founder escalation.
• Fast turnaround and responsible follow-up habits.
• Capability to handle multiple accounts without breaking structure.

Preferred Traits

• Clear thinking, zero ego, deadline discipline.
• Respect for compliance boundaries (especially for listed companies).
• Ability to think from an editor's perspective, not a marketer's.

What Success Looks Like

• Wichita earns reputation with journalists for credible, factual pitches.
• Clients see predictable monthly visibility.
• Founders stop micromanaging because PR is finally stable.
• Media responds because they trust the pitch quality and relevance.
• No noise only meaningful coverage.

Compensation

Competitive, based on experience and network strength.

If you can execute, you will be rewarded.