Media Copywriting Intern

Company Description

Established in 2013, #ARM Worldwide is a leading digital advertising and marketing communications enterprise. We specialize in developing and implementing digital strategies across earned, paid, and owned media for clients, providing comprehensive solutions infused with creativity and backed by technology and analytics. Our team excels in setting KPIs, goals, and executing innovative campaigns to transform our clients' businesses. We enjoy valued partnerships with reputed platforms such as Google, HubSpot, Leadsquared, and Microsoft Advertising Partner, and our work has been awarded and appreciated by industry leaders. #ARM Worldwide operates with a team of over 250 members across locations in Gurugram, Mumbai

Role Description

This is an on-site role located in Gurugram for a Media Copywriting Intern. The Media Copywriting Intern will be responsible for creating engaging and persuasive media content, assisting in the development of media plans, conducting thorough research, and collaborating with the marketing team to execute campaigns. Daily tasks will involve writing and editing copy for various media channels, supporting new media initiatives, and participating in team meetings to contribute ideas and strategies.

Major Responsibilities & Deliverables:

• Basic understanding of Google Ads, META Ads, and LinkedIn Ads
• Collaborate with account executives to align on client goals and messaging
• Research product, target audience, and competitors
• Brainstorm and develop visual and copy concepts with the creative team
• Present initial ideas to the creative director for feedback
• Own creative briefs and deliver effective solutions
• Create forward-thinking strategies aligned with media trends
• Understand campaign objectives and develop actionable strategies
• Contribute and encourage creative idea-sharing
• Review and provide feedback on team copy
• Manage multiple projects and shift priorities as needed
• Meet deadlines and stay within budget

Key Competencies:

• Strong critical thinking and problem-solving skills
• Effective time management in a fast-paced setting
• Data-driven decision making to optimize campaigns
• Adaptable and open to continuous learning
• Able to identify core issues and propose solutions