Media Buyer - Meta

• Strategize, launch, and manage Meta ad campaigns optimized for lead gen and call
• conversions.
• Create and test high-converting creatives, ad copy, and funnels tailored to specific
• audiences.
• Optimize campaigns for CPL, CPA, and ROAS, ensuring quality and compliance.
• Set up and maintain tracking through Facebook Pixel, offline events, and third-party
• tools.
• Monitor daily performance and implement A/B testing for continuous improvement.
• Collaborate with creative, landing page, and tech teams to improve user experience and
• lead quality.
• Generate detailed performance reports with actionable insights.

• 1 - 2 years of experience running performance-driven Meta ad campaigns (lead gen &
• pay per call).
• Strong understanding of Facebook Ads Manager, conversion tracking, and audience
• segmentation.
• Proven track record of optimizing for lead quality and cost-efficiency.
• Familiarity with call tracking tools, CRMs, and lead validation methods.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.

Preferred Qualifications:

• Experience in verticals like insurance, finance, legal, or home services.
• Knowledge of Meta policy compliance and account structure best practices.
• Facebook Blueprint Certification is a plus.

• Group Health Insurance
• Opportunity to grow within the company