Media Buyer (CPL)

The ideal candidate should have knowledge of Facebook Ads Manager & Power Editor, along with an understanding of custom audiences and lookalike audiences. You should be capable of generating and installing the Facebook pixel and have a strong grasp of bidding techniques such as AutoBid, CPC, and CPM. With 2-3 years of experience in managing Facebook and Instagram, you will be responsible for managing and monitoring growth through campaign solutions, building campaigns, optimizing performance, and aligning with marketing objectives. You must excel in creating ads and ad copies, as well as overseeing the implementation, tracking, and measurement of integrated digital marketing campaigns within specified timelines and budgets. Familiarity with A/B and multivariate experiments is essential, and you should have a proven ability to prioritize tasks, meet deadlines, and work on multiple projects simultaneously. Experience with popular social media advertising platforms like Facebook is crucial. In this role, you will be expected to meticulously track funnel conversion rates, identify areas for improvement, and collaborate with the team to enhance engagement and achieve desired results. Vertical experience in Debt, Life Insurance, Personal Loans, or Home Improvement is preferred. Prior experience in a Performance Marketing Agency or Affiliate Marketing is mandatory. The candidate must possess 2-3 years of professional experience in managing performance campaigns and demonstrate a proactive and results-oriented approach. Excellent communication skills, the ability to translate complexity into creative campaigns, and a deep understanding of mobile and web analytics tools, marketing automation software, and advertising technology are vital. Strong analytical, organizational, project management, and time management skills are also required. This position is based in Noida.,