Job Overview KUKU is looking for a strategic and creative AVP to lead content creation and strategy for our microdramas storytelling formats. This is a high-impact, business-oriented role for someone who can balance creative excellence with operational execution and measurable business outcomes. The ideal candidate will be a storytelling expert with a data-driven mindset, capable of leading high-velocity content production, optimizing content ROI, and driving audience growth across multiple languages and formats. This role requires a deep understanding of consumer behavior, social media insights, engagement strategies, and performance analytics, ensuring that every story contributes to both brand and business objectives. Key Responsibilities Define and execute the content strategy for microdramas fiction, aligned with KUKUs business priorities, audience preferences, and growth goals. Lead and mentor a team of writers, producers, and creative stakeholders, as well as manage external partners like production houses, talent, and dubbing studios. Collaborate with P&L owners, marketing, product, and analytics teams to measure content performance, optimize engagement, and maximize business impact. Integrate emerging storytelling techniques and technologies, including generative AI, to enhance content quality, speed, and scalability. Analyze audience insights, industry trends, and competitor benchmarks to inform content decisions, ensuring a strong balance of creativity and business value. Implement operational best practices for high-volume content production without compromising quality. Qualifications Bachelors degree in Media, Communications, or a related field; advanced degree preferred. 7–9 years of experience in content creation and production, with a focus on fictional, consumer-facing formats. Proven track record in long-form storytelling, with experience leading successful, high-velocity content production at scale. Experience in integrating generative AI or emerging content technologies into production workflows is highly desirable. Strong understanding of regional content preferences and multilingual production. Exceptional business acumen, including the ability to tie content strategies to revenue, engagement metrics, and audience growth. Excellent leadership, communication, and project management skills. Why Join Us? Lead content strategy for India’s fastest-growing storytelling platform. Work in a data-driven, creative, and collaborative environment, shaping stories that reach millions of users. Directly influence audience growth, engagement, and business outcomes through innovative content strategies. Competitive salary with growth opportunities in content, marketing, and product leadership. Be part of a mission-driven company: “Create in India, Create for the World”, redefining Indian entertainment and storytelling. About KUKU Founded in 2018, KUKU is India’s leading storytelling platform, offering immersive digital stories, microdramas, and short courses across multiple languages. We aim to become India’s largest cultural exporter of stories, history, and entertainment, leveraging innovative formats and global storytelling practices. Website: www.kukufm.com Android App: Google Play iOS App: App Store LinkedIn: KUKU
Position Overview We are seeking a dynamic Creative Producer / Screenplay Writer to join our team and drive the development of engaging video microdrama content. This role combines creative vision with strategic thinking to identify, develop, and produce compelling short-form video content that resonates with our audience. Key Responsibilities Script & Creative Development Review, evaluate, and edit screenplays for microdrama productions Provide constructive feedback and creative direction to writers and content creators Collaborate with creative teams to enhance storytelling, pacing, and audience engagement Ensure scripts align with brand standards and target audience expectations Content Development & Commissioning Evaluate and commission video microdrama shows based on market trends, audience preferences, and strategic objectives Identify potential content opportunities and assess their commercial viability Maintain awareness of industry trends and competitor content strategies Production Management Oversee casting decisions and talent selection for microdrama shows Collaborate with directors, writers, and production teams throughout the creative process Review video content during various production stages and provide actionable feedback Ensure quality standards are maintained from script to final delivery Strategic Innovation Analyze performance metrics of existing shows to identify success patterns Develop and pitch new content concepts based on data-driven insights Present creative proposals and recommendations to leadership Contribute to content strategy and long-term creative planning Required Qualifications Experience Proven track record in video script development, content evaluation and creative production 4-5 years minimum experience in video production, content creation, or related media field Experience with short-form video content preferred Skills & Competencies Excellent screenplay analysis and editing capabilities Ability to provide constructive creative feedback Strong creative judgment and ability to identify compelling content Experience in casting and talent evaluation Data-driven approach to content development Personal Attributes Creative vision combined with commercial awareness Strong communication and interpersonal skills Ability to work under tight deadlines Adaptability in a fast-paced, evolving industry Preferred Qualifications Experience in screenplay writing and evaluation Experience specifically with microdrama or short-form video content Knowledge of current social media trends and audience preferences Experience with content analytics and performance measurement