Marketing Communications Executive
Job Title: Marketing Communications Executive Location: Chennai Job Type: Full-Time Department: Marketing & Communications Reports To: Director / Business Head Job Summary: We are seeking a dynamic and proactive Marketing Communications Executive to manage and execute our marketing communication initiatives. This role is pivotal in supporting sales-driven activities such as roadshows, seminars, exhibitions, and digital marketing efforts, ensuring alignment with overall business goals. The ideal candidate will be highly organized, creatively inclined, and digitally savvy, with a strong grasp of B2B marketing platforms including GeM, LinkedIn, and email marketing. Key Responsibilities: Coordinate with the sales team to organize and promote roadshows, seminars, customer presentations, and similar events. Research, evaluate, and recommend relevant exhibitions and trade shows for participation. Oversee the design and production of marketing materials such as banners, posters, and stall layouts. Drive and monitor online tender participation, especially on Government e-Marketplace (GeM) and similar platforms. Maximize the potential of LinkedIn for company visibility, outreach, and engagement. Plan and execute email marketing campaigns (email blasters) targeting existing and potential customers. Collaborate with the sales team to follow up on quotes submitted, ensuring timely responses and closure. Required Skills and Qualifications: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. 2-3 years of experience in marketing communications or event coordination. Proficiency in MS Office, LinkedIn, email marketing tools (e.g., Mailchimp, Zoho Campaigns), and basic design tools (e.g., Canva, Adobe Illustrator is a plus). Experience in managing tenders on GeM or similar government procurement portals. Strong interpersonal and coordination skills. Creative mindset with attention to detail. Ability to multitask and manage multiple projects simultaneously. Preferred Qualifications: Prior experience in a B2B or industrial product/service environment. Familiarity with exhibition planning and vendor management. Working knowledge of CRM systems and digital campaign tracking. What We Offer: A dynamic work environment with opportunities to lead impactful marketing initiatives Cross-functional collaboration with sales and design teams Opportunities for professional development and career growth
