Job
Description
Orion Innovation is a premier, award-winning, global business and technology services firm. Orion delivers game-changing business transformation and product development rooted in digital strategy, experience design, and engineering, with a unique combination of agility, scale, and maturity. We work with a wide range of clients across many industries including financial services, professional services, telecommunications and media, consumer products, automotive, industrial automation, professional sports and entertainment, life sciences, ecommerce, and education. Job Overview: We are seeking an experienced Marketo Expert to join our dynamic marketing operations team in Mumbai. The ideal candidate will have 5–6 years of hands-on experience working in a marketing agency environment , supporting clients across industries by developing, executing, and optimizing campaigns using Adobe Marketo Engage . This role requires deep expertise in Marketo, strong marketing acumen, and a client-first mindset to deliver seamless campaign execution and performance tracking. Key Responsibilities: Design, build, and execute end-to-end Marketo campaigns , including emails, landing pages, nurture programs, and lead scoring. Manage campaign operations across multiple client accounts, ensuring timely execution and accuracy . Collaborate with clients to understand campaign goals , develop campaign strategies, and recommend best practices. Set up smart lists, segmentation, tokens, and dynamic content to personalize marketing communications. Conduct A/B testing , monitor campaign performance, and generate performance reports with actionable insights. Ensure CRM and Marketo integration health Maintain data hygiene , manage opt-outs, and ensure compliance with GDPR, CAN-SPAM, and other data privacy standards. Support campaign QA processes including testing email renders, link validation, and responsive layouts across devices. Work with internal cross-functional teams (creative, data, strategy) to deliver on campaign KPIs. Stay current on Marketo platform updates and industry trends to enhance strategies. Key Skills: 5–6 years of hands-on experience in Marketo campaign management in a digital marketing agency setting. Strong understanding of marketing automation concepts , campaign workflows, and lifecycle marketing. Proficient in creating emails, landing pages, forms, and nurture programs within Marketo. Familiarity with marketing metrics , performance analytics, and attribution models. Experience integrating Marketo with CRM platforms like Microsoft Dynamics. Excellent communication skills; ability to translate technical details into business insights. Understanding of broader digital marketing tactics such as email marketing, demand generation, lead nurturing, and content marketing . Marketo Certified Expert (MCE) certification preferred. Agency Experience Preferred Bachelor's degree in Marketing, Communications, or related field . What We Offer: Opportunity to work with global team across diverse industries. A collaborative, inclusive, and growth-focused work culture. Competitive compensation and benefits. Ongoing training and certification support to stay ahead in MarTech. Orion is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, citizenship status, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Candidate Privacy Policy Orion Systems Integrators, LLC and its subsidiaries and its affiliates (collectively, "Orion," "we" or "us") are committed to protecting your privacy. This Candidate Privacy Policy (orioninc.com) ("Notice") explains: What information we collect during our application and recruitment process and why we collect it; How we handle that information; and How to access and update that information. Your use of Orion services is governed by any applicable terms in this notice and our general Privacy Policy.
