Marketing Officer

A Marketing Officer develops and implements marketing strategies to promote a company's products or services, enhance brand awareness, and drive business growth. They conduct market research, manage campaigns, analyze data, and collaborate with teams to achieve marketing objectives. Key Responsibilities:

• Strategy Development:Creating and implementing marketing strategies aligned with overall business goals.
• Market Research:Analyzing market trends, consumer behavior, and competitor activities to inform marketing decisions.
• Campaign Management:Planning, executing, and monitoring marketing campaigns across various channels.
• Content Creation:Developing engaging marketing content, including website copy, social media posts, and other promotional materials.
• Data Analysis:Tracking and analyzing campaign performance, using data to optimize marketing efforts and ROI.
• Budget Management:Managing marketing budgets, allocating resources effectively, and monitoring expenses.
• Collaboration:Working closely with sales, product development, and other teams to ensure cohesive marketing efforts.
• Brand Management:Ensuring consistent brand messaging and maintaining a strong brand identity.
• Relationship Management:Building and maintaining relationships with vendors, media outlets, and other key partners.
• Reporting:Providing regular reports on campaign performance and marketing activities to management.

Skills and Qualifications:

• Communication Skills:Excellent written and verbal communication skills are essential for creating marketing materials, presenting strategies, and collaborating with teams.
• Analytical Skills:The ability to analyze data, identify trends, and draw insights is crucial for optimizing marketing campaigns.
• Marketing Knowledge:A strong understanding of marketing principles, strategies, and best practices is necessary.
• Creativity:The ability to develop innovative and engaging marketing campaigns is important.
• Organizational Skills:Managing multiple tasks, projects, and deadlines is a key part of the role.
• Interpersonal Skills:Building relationships with internal and external stakeholders is vital for success.
• Technical Skills:Proficiency in using marketing software, social media platforms, and other relevant tools.

Job Types: Full-time, Permanent

Pay: ₹12,385.01 - ₹35,863.95 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Health insurance
• Internet reimbursement
• Leave encashment
• Life insurance
• Paid sick time

Schedule:

• Day shift

Supplemental Pay:

• Commission pay
• Performance bonus
• Shift allowance

Experience:

• B2B Marketing: 1 year (Preferred)

Work Location: In person