Marketing Manager

About the Role

This is not a conventional marketing role.

We are looking for a techno-commercial leader who can bridge poultry science with market execution—someone who understands what drives farm performance and can convert that into scalable business growth.

You will own the end-to-end success of a product portfolio—from positioning and demand creation to field adoption and revenue delivery—across India’s rapidly evolving poultry ecosystem.

Your Mission

• Build a high-impact feed additives portfolio with strong market differentiation
• Drive adoption at farm level by influencing decisions of integrators, veterinarians, and nutritionists
• Scale business across key poultry clusters and integrator networks
• Translate science into profitability for customers—and growth for the company

What You Will Own

1. Product Strategy & Portfolio Growth

• Define positioning and lifecycle strategy for feed additives (gut health, toxin binders, enzymes, probiotics, performance enhancers)
• Identify gaps and drive new product introduction (NPI) based on market needs
• Build clear, differentiated value propositions backed by science and ROI

2. Demand Creation & Market Expansion

• Drive adoption across broiler, layer, and breeder segments
• Design and execute cluster-focused growth strategies
• Lead on-ground initiatives: farmer meetings, integrator engagement, technical seminars
• Build strong visibility and credibility in key poultry markets

3. Sales Impact & Commercial Excellence

• Act as the growth engine for the sales team
• Improve conversion rates through better positioning, training, and tools
• Co-own revenue targets and ensure strong pipeline movement
• Support pricing, margins, and profitability decisions

4. Key Account & Influencer Management

• Build strategic relationships with integrators, large farms, consultants, and distributors
• Develop and leverage a network of nutritionists, veterinarians, and industry influencers
• Drive long-term partnerships and repeat business

5. Market Intelligence & Insight-Led Strategy

• Track competition, product performance, and pricing dynamics
• Convert field insights into actionable strategies
• Stay ahead of trends in nutrition, gut health, disease control, and feed efficiency

6. Leadership & Cross-Functional Execution

• Lead and mentor marketing and field teams
• Collaborate closely with R&D, regulatory, and supply chain
• Drive alignment between product, sales, and business strategy

7. Business Ownership & Performance

• Own marketing budgets with clear ROI accountability
• Track and deliver on KPIs: revenue growth, market share, product penetration
• Ensure disciplined execution and measurable outcomes

What Makes You a Strong Fit

• Deep understanding of poultry nutrition, feed formulation, and farm economics
• Proven success in feed additives, premix, or animal nutrition businesses
• Strong ability to influence both technical and commercial stakeholders
• High ownership mindset with P&L orientation
• Excellent communicator—equally effective in boardrooms and farm visits
• Experience leading teams and driving cross-functional impact

Tools & Capabilities

• CRM and sales analytics systems
• Digital farmer engagement and campaign tools
• Technical training and presentation platforms
• Market data analysis and reporting

Why This Role Stands Out

• Direct visibility and interaction with top leadership (reports to CEO)
• Opportunity to shape and scale a high-growth product category
• High ownership with real business impact—not just support function work
• Exposure to both domestic and international markets

The Opportunity

If you are someone who can translate poultry science into commercial success, build strong market trust, and scale products across diverse farming ecosystems—this role gives you the platform to do it at scale.

Pay: ₹800,000.00 - ₹1,600,000.00 per year

Work Location: In person