Marketing Manager- Bangalore

Objective of the role

We look forward to recruiting an FMCG/CPG Marketing professional with at least 6

years of relevant work experience.

The primary function of this role is to undertake marketing initiatives that contribute

to brand development and brand building, thereby leading to uninterrupted

incremental sales for the brand.

Assist in developing and implementing marketing requirements to achieve defined

business objectives across selected product categories.

Develop and deploy NPD strategies.

Plan and coordinate ATL/BTL activations by ensuring 100% execution.

Developing, monitoring and improving processes of all marketing activities.

Ensuring alignment of marketing initiatives with all other departments.

Key Responsibilities

New Product Development

Work in collaboration with the NPD team to develop new products.

Packaging design development, agency handling, vendor management and go-to

market execution.

Understand and drive profitable innovation/ renovation launch (New product launch/

recipe improvement/packaging upgradation) focusing on growth and profitability

(Incr.TO and margins).

Value engineering

Identify opportunities to improve overall profitability or increase savings.

Responsible for recommending SKU rationalization.

Performance analysis, corrective action and management to ensure delivery of

set objectives.

Brand Management

Responsible for development, execution and performance of all marketing

programs designed to increase brand availability, visibility, awareness and

offtakes across sales channels.

Develop innovation business plan and monitor innovation performance (including

post launch evaluation report).

Partner with several agencies, such as communication, packaging design,

research, media, etc., to develop brand innovation and activation plans.

Contribute to shaping the medium to long term direction of the brand.

Value proposition of the role:

UNIBIC has embarked on an ambitious mission to grow faster in the years to come.

The organization is in the phase of rediscovering and organizing itself to scale up to

the expected growth plans. The desired candidate should have a flair for FMCG/ CPG

marketing. The candidate will not only drive to contribute to the growth of the brand

but will also contribute to the growth of the organization by being part of key

initiatives.