Marketing Manager

Tiger Food Ingredients Private Limited | Chennai

Location: Chennai, Tamil Nadu

Employment Type: Full-time | On-site

Experience: 7–10 years

Essential: FMCG background with proven experience in both offline and online marketing

We’re looking for a Marketing Manager to lead brand development, trade marketing and digital campaigns. You will own marketing planning, execution, budgets and performance reviews—balancing long-term brand building with measurable business growth.

KEY RESPONSIBILITIES

Brand & Marketing Strategy

• Develop annual and quarterly marketing plans aligned with business goals, sales priorities and brand positioning.
• Analyse consumer behavior, market trends and competitor activity to identify growth opportunities.
• Manage brand communication, packaging briefs and consistency across retail and digital touchpoints.
• Lead marketing plans for new product launches with Sales, R&D and Production, and evaluate post-launch performance.

Offline & Trade Marketing

• Plan and execute retail promotions, product sampling, demonstrations, exhibitions, distributor meets and consumer activations.
• Develop point-of-sale materials, in-store branding and merchandising guidelines.
• Work with Sales and channel partners to improve outlet visibility, product trials and secondary sales.
• Evaluate promotional schemes and activations against budgets, execution standards and business results.
• Conduct market visits to understand customer needs, competitor activity and execution gaps.

Online & Digital Marketing

• Lead campaigns across Meta, Google, social media, the company website and relevant e-commerce platforms.
• Oversee content calendars, creative development, influencer collaborations, SEO and paid advertising.
• Monitor campaign tracking, lead quality, conversions, customer acquisition costs and return on advertising spend.
• Test and optimize campaigns to improve brand awareness, customer acquisition and repeat purchases.

Budget, Team & Performance Management

• Own marketing budgets and allocate spending across offline and online channels.
• Manage internal resources, agencies, creative partners and vendors.
• Establish campaign objectives, timelines and performance measures before execution.
• Present monthly reviews with clear insights, recommendations and corrective actions.

WHAT SUCCESS LOOKS LIKE

• Integrated marketing plans delivered on schedule and within approved budgets.
• Stronger brand visibility and effective retail and digital campaigns.
• Product launches supported by clear positioning and coordinated execution.
• Measurable improvements in campaign effectiveness and contribution to sales.
• Reliable reporting that guides marketing investment and business decisions.

CANDIDATE REQUIREMENTS

✅ 7–10 years of FMCG marketing experience, including ownership of campaigns and budgets.

✅ Proven hands-on experience in both offline/trade marketing and online/digital marketing, with measurable campaign results.

✅ Food, beverage or packaged-food industry experience preferred.

✅ Strong understanding of consumer behavior, retail channels, brand building and product launches.

✅ Ability to evaluate agency performance and guide creative and digital teams.

✅ Strong analytical, communication, negotiation and project-management skills.

✅ Bachelor’s degree required; MBA in Marketing preferred.

✅ Willingness to travel for market visits, campaigns and business requirements.

TO APPLY

Send your CV to ragesh@tigerfoodsindia.com / jobs@tigerfoodsindia.com

Email subject: Application – Marketing Manager – [Your Name]

Please include a brief summary of 2–3 campaigns covering both offline and online marketing, outlining your role, approximate budget and measurable results. Share only information you are authorized to disclose.

Benefits:

• Provident Fund

Work Location: In person