Marketing Manager

JOB DESCRIPTION – MARKETING MANAGER

Company Name: Sansel Instruments and Controls
Designation: Marketing Manager
Department: Sales and Marketing
Reporting To: General Manager / Managing Director
Work Location: Chennai, Tamil Nadu
Experience Required: 5 to 10 Years
Employment Type: Full-Time
Salary / CTC: min .Rs.55,000 to Rs. 65,000 per month( As per experience and company policy)

1. Job Objective

To develop and implement effective sales and marketing strategies to increase revenue, acquire new customers, expand market share, promote company products, and achieve the company's sales and business development objectives.

2. Key ResponsibilitiesA. Sales and Business Development

• Develop and execute monthly, quarterly, and annual sales plans.
• Identify and acquire new customers, dealers, distributors, OEMs, and industrial clients.
• Generate business opportunities for industrial instruments, temperature controllers, calibration equipment, and related products.
• Maintain relationships with existing customers and improve repeat business.
• Prepare quotations, negotiate commercial terms within approved limits, and follow up on purchase orders.
• Achieve assigned sales targets and improve customer conversion rates.
• Explore new markets, industries, and geographical territories.

B. Marketing and Promotion

• Plan and implement digital marketing, email marketing, telemarketing, and product promotion activities.
• Coordinate website updates, product catalogues, brochures, and promotional materials.
• Develop marketing campaigns to generate qualified leads.
• Monitor competitor products, pricing, market demand, and customer requirements.
• Coordinate participation in exhibitions, trade fairs, and industry events.
• Work with the technical team to communicate product specifications and applications accurately.

C. Team Management

• Lead, supervise, and motivate the sales and marketing team.
• Allocate leads, territories, customer accounts, and responsibilities.
• Set individual targets and monitor team performance.
• Conduct regular review meetings and provide guidance to team members.
• Identify training requirements and improve team productivity.

D. Customer Relationship Management

• Handle important customer accounts and key business opportunities.
• Ensure timely follow-up on enquiries, quotations, and pending orders.
• Coordinate with production, stores, accounts, and service teams to meet customer commitments.
• Resolve customer complaints in coordination with the concerned departments.
• Maintain customer satisfaction and long-term business relationships.

E. Reporting and Analysis

• Prepare daily, weekly, and monthly sales reports.
• Monitor leads, quotations, order bookings, sales revenue, and outstanding payments.
• Analyse sales performance against targets.
• Submit monthly marketing performance reports to management.
• Maintain accurate customer, enquiry, quotation, and sales records in the CRM or company-approved system.

3. Educational Qualification

• Bachelor's degree in Business Administration, Marketing, Commerce, Engineering, or a related field.
• MBA in Marketing or Business Administration is preferred.
• Experience in industrial products, instrumentation, electronics, calibration equipment, or B2B sales will be an advantage.

4. Experience and Skills

• Minimum 5 years of relevant sales and marketing experience.
• Proven ability to achieve sales targets and develop new business.
• Experience in B2B marketing and industrial customer management.
• Good communication, negotiation, presentation, and leadership skills.
• Ability to analyse sales data and prepare management reports.
• Working knowledge of MS Excel, MS Office, CRM systems, and digital marketing.
• Willingness to travel for customer visits and business development when required.

5. Monthly Performance Targets (Indicative)

The following targets should be finalized by management according to the company's annual business plan, product margins, sales cycle, and available resources.

Performance ParameterSuggested Monthly TargetNew qualified leads40–60New customer prospects contacted50–75Quotations submitted30–50Customer meetings / technical discussions15–25Follow-up on open quotations100% as per scheduleSales revenue / order bookingAs per approved monthly targetNew active customers3–5Monthly sales reportSubmitted on timeCustomer complaint coordinationTimely action and follow-up

Note: Lead and quotation targets are indicative. Management should approve realistic targets based on the assigned territory and product category.

6. Reporting Requirements

The Marketing Manager shall submit the following reports:

• Daily: Customer calls, enquiries received, follow-ups completed, and important customer interactions.
• Weekly: Lead status, quotations pending, orders expected, lost opportunities, and action plan.
• Monthly: Sales achieved versus target, new customers acquired, conversion ratio, marketing expenditure, outstanding payment follow-up, and next month's sales forecast.

Pay: ₹55,000.00 - ₹65,000.00 per month

Benefits:

• Provident Fund

Work Location: In person