Marketing Manager

Experience: 6–9 Years

About the Company

Our client operates in the premium cycling industry, specializing in custom-built, durable framesets and components. With a strong e-commerce presence and a loyal customer community, the company focuses on delivering premium products through customer-centric and community-driven marketing.

About the Role

We are looking for an experienced Marketing Manager to lead B2C marketing strategy and customer engagement across multiple brands. The ideal candidate will have a strong background in digital marketing, brand building, e-commerce growth, content strategy, and experiential marketing.

The candidate will be responsible for developing data-driven marketing campaigns, increasing brand awareness, driving customer acquisition, improving conversions, and contributing directly to revenue growth.

Key Responsibilities

• Develop and execute end-to-end marketing strategies aligned with business objectives, revenue targets, budgets, and KPIs.
• Manage multi-channel marketing campaigns across paid media, email marketing, SEO, and other digital platforms.
• Lead content marketing, social media, influencer partnerships, and brand communication initiatives.
• Plan and execute events, brand activations, and experiential marketing campaigns to strengthen customer engagement and generate leads.
• Improve organic search visibility and AI-driven search discoverability through structured content and ongoing optimization.
• Support dealer and partner networks through trade marketing, co-marketing campaigns, and promotional content.
• Monitor campaign performance, analyze marketing metrics, and optimize strategies to improve ROI and conversions.
• Manage marketing budgets and coordinate with agencies, freelancers, vendors, and external partners.
• Ensure consistent brand positioning and customer experience across all marketing channels.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 6–9 years of relevant experience in marketing, preferably in B2C, consumer brands, retail, or e-commerce.
• Strong understanding of digital marketing, performance marketing, and multi-channel campaign management.
• Experience in brand management, content strategy, social media, and influencer marketing.
• Exposure to event marketing, experiential campaigns, BTL activities, or trade marketing.
• Knowledge of SEO, organic search optimization, and emerging AI search visibility practices.
• Strong analytical skills, including KPI tracking, campaign reporting, budget management, and ROI optimization.
• Experience managing external agencies, freelancers, vendors, or marketing partners.
• Excellent communication, strategic planning, and stakeholder management skills.

Preferred Candidate Profile

Candidates with experience in D2C brands, premium consumer products, sports and fitness, cycling, lifestyle, automotive accessories, or consumer e-commerce will be preferred.

Candidates should demonstrate the ability to combine strategic thinking with hands-on campaign execution and measurable business results.

Pay: ₹1,200,000.00 - ₹1,500,000.00 per year

Work Location: In person