Marketing Manager

Job Summary:

Marketing Manager

Key Responsibilities:

1. Strategic Planning & Execution:

• Develop and execute the companys overall marketing strategy aligned with business goals.
• Identify market trends, customer insights, and competitor strategies to create targeted campaigns.

2. Brand Management:

• Build a strong brand presence for the company as a leader in ERP solutions for education.
• Drive consistent brand messaging across all channels and campaigns.

3. Lead Generation & Conversion:

• Design and implement lead generation strategies, including inbound and outbound campaigns.
• Leverage digital marketing, content marketing, and SEO/SEM strategies to drive qualified leads.

4. Product Marketing:

• Work closely with product teams to develop go-to-market strategies for new features and offerings.
• Create marketing materials, product demos, and sales enablement tools to communicate product value.

5. Digital Marketing:

• Oversee all digital marketing efforts, including PPC, social media, email marketing, and web content.
• Monitor and optimize campaigns to ensure ROI and align with company objectives.

6. Team Leadership:

• Build, mentor, and manage a high-performing marketing team.
• Foster collaboration between marketing, sales, and product teams for seamless execution.

7. Data-Driven Decision-Making:

• Analyze marketing data and metrics to measure performance and identify areas of improvement.
• Report marketing effectiveness and insights to stakeholders.

8. Partnerships & Outreach:

• Collaborate with industry leaders, education bodies, and influencers to strengthen market positioning.
• Drive participation in industry events, webinars, and conferences.

Qualifications:

• Bachelor’s/Master’s degree in Marketing, Business Administration, or a related field.
• 10+ years of experience in marketing, with at least 3 years in a leadership role within the SaaS or tech industry.
• Proven experience in B2B marketing and demand generation.
• Knowledge of the education sector and ERP solutions is a significant advantage.
• Strong analytical, communication, and decision-making skills.
• Proficiency in marketing tools (HubSpot, Google Analytics, SEMrush, etc.) and CRM platforms.

Key Skills:

• Strategic thinking and ability to drive large-scale initiatives.
• Expertise in digital marketing, content strategy, and performance marketing.
• Leadership and team management capabilities.
• Strong storytelling and presentation skills.
• Ability to balance creativity with data-driven decision-making.

What We Offer:

• Opportunity to work in a rapidly growing SaaS company.
• A collaborative and innovative work environment.
• Competitive salary and benefits package.
• Opportunities for career growth and professional development