Marketing Manager

About the Role

Marketing Manager

execute media campaigns hands-on

Key Responsibilities

• Performance Marketing

• Own and operate Meta Ads campaigns (Facebook/Instagram) — planning, launching, optimizing, and scaling.
  
• Drive lead generation and sales through structured testing, data analysis, and ROI optimization.
  
• Expand into other paid channels (Google, YouTube, LinkedIn) as needed.
  

• Marketing Management

• Oversee a small marketing team (freelancers, agencies, or in-house specialists).
  
• Manage creative production — graphics, videos, content — ensuring consistent brand identity.
  
• Work with web developers/designers to maintain and improve company websites and landing pages.
  
• Align marketing strategy with business goals across both the US and India operations.
  

• Brand & Strategy

• Build and refine the brand image, messaging, and visual identity.
  
• Develop campaign strategies for awareness, engagement, and conversion.
  
• Ensure all marketing activities support the company’s sales objectives.
  

Required Skills & Background

• Proven expertise in

  Meta Ads

  with experience running

  large-scale, results-driven campaigns

  .
• Strong background in

  performance marketing & lead generation

  (B2C or solar/renewable energy experience is a plus).
• Ability to manage and coordinate multiple stakeholders — freelancers, agencies, designers, editors, content writers.
  
• Experience in

  brand building, content planning, and creative direction

  .
• Strong project management skills: organized, detail-oriented, and accountable.
  
• Excellent communication skills to work across US and India teams.
  

Who We’re Looking For

• A

  hands-on executor

  in media buying, but also capable of stepping back and

  leading a small marketing team

  .
• Someone entrepreneurial and aggressive, with a focus on results and ROI.
  
• A professional who understands how to blend

  performance marketing

  with

  brand/creative strategy

  .

Head of Marketing role