Marketing Manager

1. Role Objective

As Karofi enters the Indian market (Zero-to-One phase in 2026), the Marketing Manager plays a pivotal, non-administrative role dedicated exclusively to brand building, trade marketing, and capability development. Moving completely away from backend sales operations, this position focuses 100% on positioning Karotec as the premium "Smart Water Solutions Expert" in India. The core mandate encompasses driving brand visibility (Branding), designing high-impact retail incentive programs (Marketing Promotion Planning), and ensuring retail staff and partners are technically and commercially equipped to sell premium solutions (Training).

2. Key ResponsibilitiesA. Branding Management (Branding Focus)

· Premium Positioning: Drive the brand's core messaging ("Absolute Purity, Invisible Convenience" and "Smart & Healthy") targeting the premium and tech-driven demographic in Maharashtra and beyond.

· Visual Merchandising (VM): Oversee the design, production, and deployment of high-quality Point of Sale Materials (POSM) across General Trade (GT) and Large Format Retail (LFR) chains.

· Shop-in-Shop & Experiential Kiosks: Lead the execution of premium Shop-in-Shop (SiS) displays at key electronics chains (e.g., Croma, Vijay Sales, Reliance Digital) and set up interactive Experience Kiosks in premium shopping malls.

· B2B & Kitchen Tie-ups: Collaborate with major modular interior brands (e.g., Sleek, Livspace) to integrate Karotec under-sink models directly into "Mock-up kitchens".

· Coordination with HQ Marketing to branding campaign implementation with localized deep insight & network

B. Marketing Promotion Planning (Trade Marketing Focus)

· Campaign Design: Conceptualize and execute impactful sell-out promotions, festive campaigns (e.g., Diwali, Great Indian Festival), and consumer offers to drive off-take in offline retail and online platforms.

· Budget & ROI Management: Allocate and track trade marketing budgets, co-op marketing funds with the Master Operational Partner (MOP), and evaluate the Return on Ad Spend (ROAS) and Return on Investment (ROI) for all BTL activations.

· Channel Parity: Ensure promotional schemes are well-balanced across channels (GT, LFR, and E-commerce) to avoid price conflicts while maintaining a premium market operating price (MOP).

C. Capability Development (Training Focus)

· Curriculum Development: Build comprehensive training modules, product decks, and sales scripts focusing on Karotec’s unique selling propositions (USPs)—specifically IoT integration (AIoTec), Hot & Cold features, and under-sink space-saving benefits.

· Field Force Training: Conduct regular, hands-on training sessions for the internal sales team, distributor sales representatives, and in-store promoters (PGs/PBs) deployed at LFRs.

· Demonstration Mastery: Train promoters on conducting live water-testing demonstrations and utilizing standard counter kits to effectively convert walk-in customers.

3. Requirements & Qualifications

· Curriculum Development: Build comprehensive training modules, product decks, and sales scripts focusing on Karotec’s unique selling propositions (USPs)—specifically IoT integration (AIoTec), Hot & Cold features, and under-sink space-saving benefits.

· Field Force Training: Conduct regular, hands-on training sessions for the internal sales team, distributor sales representatives, and in-store promoters (PGs/PBs) deployed at LFRs.

Demonstration Mastery: Train promoters on conducting live water-testing demonstrations and utilizing standard counter kits to effectively convert walk-in customers.

· Core Competencies: Outstanding organizational skills, strict attention to data accuracy, ability to multitask in a fast-paced startup environment, and effective inter-departmental communication.

4. Compensation & Benefits

· Salary: Competitive base salary in line with executive-level administrative and marketing support roles in Mumbai.

· Statutory Allowances: Fully compliant with Indian statutory standards, including Employee Provident Fund (EPF) and ESIC contributions.

· Growth Opportunity: Exposure to a fast-growing multinational startup environment, offering clear career path progression toward dedicated Trade Marketing Management or Senior Commercial Operations roles.

Pay: ₹60,000.00 - ₹85,000.00 per month

Work Location: In person