Job Description – Marketing Manager (Digital & Integrated Marketing)
Company: Sagacious Infosystems Pvt. Ltd.
Location: Bengaluru – Banaswadi (Horamavu)
Experience: 4–7 Years
Employment Type: Full-Time
Work Mode: Work From Office
Job Overview
We are looking for a dynamic and result-oriented Marketing Manager with strong expertise in digital marketing, inbound and outbound campaigns, SEO, content development, website management, and internal and external marketing activities.
The ideal candidate should be capable of planning and executing end-to-end marketing strategies, generating quality business leads, improving online visibility, strengthening brand positioning, and driving business growth through effective marketing initiatives.
Roles & Responsibilities
1. Inbound & Outbound Marketing
- Plan, develop, and execute inbound and outbound marketing campaigns.
- Generate quality leads through email marketing, social media, website campaigns, and other digital channels.
- Manage email campaigns, cold outreach, lead nurturing, and customer engagement activities.
- Develop targeted marketing strategies to attract potential B2B clients.
- Monitor campaign performance, conversion rates, and ROI.
2. SEO & Digital Marketing
- Manage on-page, off-page, and technical SEO activities.
- Conduct keyword research, competitor analysis, and SEO audits.
- Improve website rankings, organic traffic, and search engine visibility.
- Manage Google Analytics, Google Search Console, and other SEO tools.
- Plan and execute digital marketing campaigns across relevant platforms.
3. Content Writing & Management
- Create engaging content for websites, blogs, landing pages, email campaigns, and social media.
- Develop marketing copy, company profiles, case studies, brochures, and promotional materials.
- Ensure content is SEO-friendly, engaging, and aligned with the company's brand.
- Coordinate content calendars and maintain consistent brand communication.
4. Website Design & Management
- Manage website content, design updates, and overall website performance.
- Work on website layouts, landing pages, banners, and user experience improvements.
- Have working knowledge of WordPress, HTML, CSS, or other website management tools.
- Coordinate with designers and developers for website improvements and updates.
5. Internal & External Marketing
- Plan and execute internal marketing activities, employee engagement campaigns, and company branding initiatives.
- Manage external marketing activities, brand awareness campaigns, and promotional initiatives.
- Develop marketing presentations, company brochures, newsletters, and corporate communication materials.
- Coordinate events, exhibitions, webinars, and other promotional activities.
- Maintain consistent brand identity across all internal and external communication channels.
6. Marketing Strategy & Team Management
- Develop and implement marketing plans aligned with business objectives.
- Manage marketing budgets, timelines, and campaign execution.
- Monitor marketing KPIs, lead generation performance, and campaign effectiveness.
- Coordinate with sales, business development, HR, and technical teams.
- Prepare regular marketing reports and recommend improvements based on performance data.
Required Skills & Qualifications
- 4–7 years of experience in Digital Marketing, B2B Marketing, or Integrated Marketing.
- Strong hands-on experience in inbound and outbound marketing campaigns.
- Good knowledge of SEO, SEM, content marketing, and social media marketing.
- Excellent content writing, copywriting, and communication skills.
- Experience in website management, WordPress, and basic web design.
- Knowledge of Google Analytics, Google Search Console, and SEO tools such as SEMrush, Ahrefs, or similar.
- Experience with email marketing and campaign automation tools.
- Strong understanding of B2B lead generation and brand development.
- Excellent project management, coordination, and analytical skills.
- Ability to manage multiple marketing activities independently.
Preferred Candidate Profile
- Candidates with experience in IT services, B2B services, digital marketing agencies, or technology companies will be preferred.
- Should be hands-on with campaign execution rather than only strategy and team supervision.
- Should have the ability to manage end-to-end marketing activities and deliver measurable business results.
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
