You will own how Brightside is seen, talked about and chosen, building the brand, the reputation and the demand that fill our learner pipeline. This is a builders seat in a growing company. You will start with a lean team of one or two, so you will lead by doing as well as directing.
Key Responsibilities
Marketing strategy and results:
Set the marketing plan, goals and monthly targets with the Chief Growth Officer, and deliver against them. You are accountable for the numbers.Targeted acquisition campaigns:
Design and run focused campaigns that bring qualified learners to Brightside, from audience selection to outreach, partnerships, events and follow-up. Track leads and conversions by source and keep improving.PR packages and activities:
Build and run our PR, including media relationships, press stories, partnerships, speaking and community moments that grow credibility and trust.Branding campaigns and activities:
Shape our brand identity, voice and story. Plan and deliver campaigns that make Brightside the name people remember.Digital marketing:
Own our presence across social channels, email, website and community. Set the content calendar, watch the analytics and keep every channel growing.Team leadership:
Lead, coach and delegate to a small team, and help hire as we grow.Content:
Set the content direction and ensure a steady flow of strong written, visual and video content that supports every effort above.
Candidate Profile (Must Have)
- 6 to 10 years of experience in marketing, brand or PR
- At least 2 years leading a team or owning a function
- Experience in EdTech, consumer startups or high-growth companies
- Campaigns and brand work you have led yourself, with results you can describe in numbers
- Excellent written and spoken English, and strong judgment on brand and message
- Comfort with analytics, planning and reporting
Good to Have
- Media and PR contacts
- Community-building experience
- Experience building a brand from an early stage
What We Look For in You
- Takes initiative and keeps things moving at pace
- Driven to grow and ready to take on bigger goals
- Welcomes feedback and puts it to use quickly
- Follows through and keeps leadership informed
- Builds strong working partnerships and is committed to helping leaders and team win
What This Role Expects
Ownership:
Small team, big responsibility. You take things from idea to result without being chased.Results first:
You are measured on outcomes every week, not on hours logged.Speed:
Same-day decisions and a fast pace are the norm.Flexible availability:
Launches, events and PR moments may sometimes need early mornings, late evenings or weekend support.Working with direction:
You align closely with the Chief Growth Officer, raise concerns early and in the right forum, then commit fully once a decision is made.Full focus:
This is a full-time role and must be your primary professional commitment.Remote readiness:
Reliable internet, power backup, a quiet workspace and camera-on availability for reviews.
Why Join Us
- Direct access to the founders and a real voice in company direction
- Genuine ownership of a function you can shape from the ground up
- Promotions based on performance, with room to grow into a larger leadership role as the company scales
- A team that celebrates wins together
