Marketing Manager

Job Description

Job Title: Marketing Manager Experience: 5+ years Education: MBA or equivalent education in marketing preferred About SmartQ At SmartQ, we believe in empowering our team to think big and make bold moves. As our Marketing Manager , you will play a pivotal role in shaping our brand, driving growth , and creating memorable experiences for our clients and consumers. Key Responsibilities Lead Generation and Funnel Management Develop and execute comprehensive marketing strategies to generate high-quality leads. Own the marketing funnel from lead generation to conversion, ensuring a seamless customer journey. Consumer-Led Growth Spearhead customer acquisition campaigns for new client locations and the SmartQ App. Drive product and service growth among end consumers through innovative strategies. Partnerships and Collaborations Build and nurture partnerships with leading brands to expand SmartQ's offerings. Collaborate with stakeholders to unlock growth opportunities and enhance brand visibility. Market Research and Innovation Conduct in-depth research to understand market trends and identify opportunities. Implement innovative solutions to address business challenges and drive differentiation. Brand Building Ensure brand compliance across all creative and messaging efforts. Coordinate with internal design teams and external production agencies to create market-ready collaterals, artifacts, and sales enablers. Campaign and Team Management Plan and execute ATL, BTL, paid, and organic marketing campaigns with precision. Lead and mentor two interns: One focused on generating leads and driving sales. The other on enhancing growth and servicing existing clients. Collaboration and Product Enhancement Actively participate in user research to gather insights about our product and services. Work closely with operations and technical teams to develop innovative client solutions. Skills and Experience 5+ years of experience in marketing with a proven track record in both B2B and B2B2C environments. Demonstrated expertise in ATL, BTL, Paid, and Organic marketing activities. Experience working with design, marketing, and PR agencies to execute impactful campaigns. Strong leadership skills with experience managing and mentoring teams . Qualifications MBA or equivalent education in marketing is highly preferred. Solid understanding of marketing principles , customer segmentation , and campaign execution . Proficiency in leveraging market research and analytics to inform strategies. Personal Attributes Strategic thinker with a creative mindset and attention to detail. Passionate about innovation and exploring new marketing approaches. Strong communicator with the ability to collaborate across teams and stakeholders . What We Offer A vibrant and collaborative work environment. Opportunities to work on impactful projects across diverse domains. Competitive compensation and benefits . A platform to innovate, grow, and make a difference .