Marketing Lead - Campaigns and Media

As the successful candidate for this role, you will be responsible for driving campaign execution by overseeing strategic planning, brief development, and implementation across all functional marketing areas, both internal and external. This includes collaborating with creative and media planning/buying agencies. You will also be tasked with managing campaigns from inception to delivery, reporting, creating detailed schedules, and providing timely status updates to leadership and stakeholders. A key aspect of this role will involve data analysis and optimization. You will be required to dive deep into media data to optimize efficiency and effectiveness of spends. Building analytics models, setting benchmarks, and defining best practices will be essential. Your goal will be to derive meaningful insights and refine media strategy to drive business goals. In addition, you will be responsible for developing a library of metrics, reports, and dashboards. Proactively identifying problems and analyzing every aspect of media performance will be crucial to your success in this role. Paid media marketing will also be a key focus area. You will be responsible for planning and executing the paid media strategy across all touchpoints, including digital, offline, search, outdoor, and content partnerships. Collaboration with media agencies to deliver on strategic plans and marketing innovations will be an important part of this responsibility. You will also have ownership of digital touchpoints, where you will be tasked with creating a world-class consumer experience across digital touchpoints such as the website and customer experience center. Exploring new digital touchpoints to enhance consumer engagement will be part of your role. Budget management will be another key responsibility. You will serve as the budget custodian for consumer-facing marketing spend, planning, deploying, and monitoring spends as per agreed frameworks. Lastly, you will be responsible for social media management, including managing social advocacy and Intel brand/product evangelism via social platforms for Intel in India. Your role will be critical in enhancing Intel's presence and engagement in the social media landscape.,