Marketing

As an employee at Infosys Center for Emerging Technology Solutions (iCETS), you will be part of the team incubating NextGen services in areas such as AI, ML, Blockchain, Computer Vision, Conversational interfaces, AR, VR, Deep Learning, and advanced analytics. Your role will involve supporting marketing and advocacy campaigns to enhance brand recall and mindshare. This includes coordinating branding activities, promoting internal and external events, highlighting unit achievements, and endorsing thought leadership. Your key responsibilities will include collaborating with various Centers of Excellence to articulate solutions for business clients, working with cross-functional teams for marketing collateral creation, and contributing to various marketing artifacts such as mailers, newsletters, social media posts, webinars, and case studies. You will be involved in showcasing technology solutions creatively, handling marketing campaigns for events, and ideating content for client contextualization. In terms of technical requirements, you are expected to have skills in Domain Marketing, Brand Management, Direct Marketing, CRM, Below the line marketing, digital marketing, and Market Research. Additionally, you should be able to work with clients to identify business challenges, stay updated with the latest technologies and trends, possess logical thinking and problem-solving skills, collaborate effectively, assess current processes for improvement, and have industry domain knowledge. The preferred skills for this role include expertise in Marketing, Brand Management, Direct Marketing & CRM, Below the line marketing, digital marketing, and Market Research.,