Marketing Head (Web3 Product Marketing)

About the Role:

strategic and execution-driven Marketing Head

positioning the product

Key Responsibilities:

• Define and execute a comprehensive

  Web3 product marketing strategy

  for InstaNodes.
• Build the brand presence across relevant

  blockchain ecosystems

  , events, forums, and social platforms.
• Drive

  lead generation, funnel nurturing

  , and customer engagement through targeted B2B campaigns.
• Develop product messaging, positioning, and competitive differentiation tailored to developer and enterprise personas.
• Collaborate closely with product, sales, and engineering teams to align marketing with roadmap and technical narratives.
• Own the

  content marketing pipeline

  (whitepapers, blogs, use cases, community updates, and announcements).
• Spearhead

  community-led growth

  through ambassador programs, webinars, events, and partnerships.
• Analyze campaign performance, community feedback, and marketing KPIs to iterate and improve strategies.
• Manage agency or internal resources for design, SEO, paid ads, and influencer relations when required.
• Represent InstaNodes at

  industry events

  , Web3 conferences, and digital media opportunities.

What Were Looking For:

• 5-10 years of experience in marketing, with at least

  2-3 years in Web3

  or blockchain domains.
• Proven track record of leading

  marketing for a B2B tech product

  , preferably within Web3 or infrastructure tools.
• Deep understanding of

  crypto user segments, developer personas

  , and community-driven marketing.
• Experience in

  positioning technical products

  in Web3
• Excellent written and verbal communication skills; ability to create and guide content that resonates with a technical audience.
• Strong project management skills and ability to work cross-functionally with product and growth teams.
• Passion for decentralization, crypto ecosystems, and emerging blockchain trends.

Nice to Have:

• Experience working with

  Layer 0 to Layer 4 ecosystems

  , validators, and node operators.
• Hands-on experience with

  product analytics tools

  .
• Active presence or network in the

  Web3 marketing and ecosystem space

  .