Marketing Head Oncology

Position: Marketing Head Oncology

Location: Mumbai (Corporate Office)

Reporting To: Business Head Oncology / CMD / CEO (as applicable)

Experience: 15+ years in Pharmaceutical Marketing with strong Oncology specialization

Role Purpose

Marketing Head – Oncology

portfolio strategy, launch excellence, brand lifecycle management, and capability building

Strategic Context – BDR Oncology

BDR’s Oncology business focuses on:

• Niche and differentiated oncology molecules

• Complex generics and specialty therapies

• Strong presence in

  Oncology OSD and Injectables

• Emphasis on

  first-to-launch / early-entry products

• Ethical, science-driven engagement with oncologists and institutions

build a strong oncology franchise with depth, credibility, and sustainable growth

Key Responsibilities

1. Oncology Portfolio Strategy & Leadership

• Define and execute the

  long-term marketing vision and roadmap

  for BDR’s Oncology business.
• Identify

  portfolio gaps, white spaces, and future therapy opportunities

  aligned to BDR’s R&D and manufacturing strengths.
• Drive the transition from product-led marketing to

  portfolio and disease-based marketing

  .

2. New Product Identification & Launch Excellence

• Lead

  end-to-end launch strategy

  for new oncology products including:
• First-to-launch molecules
• Early-to-market niche brands
• Low-volume, high-science products
• Own launch readiness across:
• Market research & forecasting
• Brand positioning & differentiation
• Sales force training & scientific detailing
• KOL mapping and advocacy building
• Ensure

  flawless execution of launches

  across metros, Tier-1, and key oncology hubs.

3. Brand Lifecycle Management & Scale-up

• Scale existing oncology brands through:
• Strategic repositioning
• Indication-based communication
• Improved therapy adoption
• Revive underperforming brands using

  data-driven corrective strategies

  .
• Drive

  portfolio rationalization

  to improve focus, ROI, and field-force effectiveness.

4. Oncology Marketing Strategy Revamp

• Redesign BDR’s oncology marketing approach to be:

• Highly scientific

• Insight-driven
• Differentiated from generic-heavy competition
• Strengthen

  digital and hybrid engagement models

  for oncologists and institutions.
• Build high-quality promotional tools aligned with ethical and regulatory standards.

5. Medical & Scientific Engagement

• Work closely with Medical Affairs to:
• Build strong scientific narratives
• Design CMEs, advisory boards, and scientific forums
• Support real-world evidence and publication strategies
• Ensure strong credibility with:
• Medical oncologists
• Surgical oncologists
• Hematologists
• Oncology institutions and centers of excellence

6. Cross-Functional Alignment

• Partner closely with:
• Sales leadership for execution alignment
• Supply Chain for launch readiness and availability
• Regulatory and Quality for compliant communication
• Finance for pricing, margins, and budget optimization
• Act as a

  single-point marketing owner

  for the Oncology business.

7. Team Leadership & Capability Building

• Build and mentor a

  high-performing oncology marketing team

  .
• Develop strong second-line leadership and succession.
• Set up:
• Clear KRAs and KPIs
• Review and governance mechanisms
• Launch excellence and brand review frameworks

Oncology Exposure – Mandatory

one or more of the following

Therapy & Molecule Experience

• Oncology injectables and/or oral solids
• Chemotherapy agents
• Targeted therapies
• Hormonal oncology products
• Supportive oncology care
• Biosimilars / complex generics (preferred)

Disease Segments

• Solid tumors (Breast, Lung, GI, Gynecological, Head & Neck, etc.)
• Hematological malignancies

Strategic Experience

• First-to-launch / early-entry oncology products

• Niche brands with

  limited prescriber base and high scientific depth

• Scaling brands from limited geography to

  pan-India oncology footprint

Candidate Profile

• 15+ years

  of experience in pharmaceutical marketing with

  significant Oncology exposure

  .
• Demonstrated success in:
• Launching and scaling oncology brands
• Leading large and complex marketing teams
• Building strong oncology portfolios with long-term sustainability
• Strong understanding of:
• Indian oncology market dynamics
• Institutional and hospital-based oncology business
• Ethical promotion and compliance expectations

Educational Qualification

• MBA / PGDM – Marketing

  (mandatory)

• Science / Pharmacy background

  strongly preferred

Why Join BDR – Oncology

• Opportunity to

  shape a differentiated oncology portfolio

  in a fast-growing Indian pharma company.
• High visibility leadership role with

  direct influence on strategy, growth, and brand equity

  .
• Platform to build

  best-in-class oncology marketing systems and practices

  .