Marketing executive

Job description:

"Pharma company experience preferred"

Marketing Strategy & Planning

• Develop and implement marketing plans that align with business objectives.
• Identify target audiences and create marketing strategies to engage them.
• Monitor competitor activities and market trends to inform strategic decisions.

Campaign Management

• Plan, execute, and track multi-channel marketing campaigns (digital, print, social media, email, events).
• Manage campaign budgets and optimize performance based on analytics.
• Work with creative teams or agencies to produce marketing content.

Digital Marketing

• Manage social media platforms, content calendars, and engagement metrics.
• Oversee website updates, SEO efforts, and online advertising (Google Ads, Meta Ads, etc.).
• Track digital performance using analytics tools and produce monthly reports.

Content Development

• Create and edit marketing materials including brochures, presentations, newsletters, blogs, and press releases.
• Ensure consistent brand voice and visual identity across all communication channels.

Market Research & Analysis

• Conduct surveys, competitor analyses, and customer research to identify opportunities.
• Measure campaign performance and provide insights for continuous improvement.

Cross-Functional Collaboration

• Work closely with sales, product, and leadership teams to support promotional initiatives.
• Coordinate events, trade shows, and product launches.

Brand Management

• Ensure brand guidelines are maintained across all marketing activities.
• Support the development of new brand assets when needed.

Company Description

YSK Laboratories Pvt Ltd is a leading pharmaceutical company based in Mumbai. We specialize in producing "SMART APIs" in semi-formulated form that can be directly compressed into solid finished dosage forms. Our Directly Compressible Granules (DC Granules) offer numerous advantages to formulators and FDF companies. We provide superior quality sustained release/extended release (SR/XR) and immediate release (IR) products, unique in their manufacturing technologies.

can Mail on - [email protected]

Job Types: Full-time, Permanent

Pay: ₹9,986.02 - ₹10,000.00 per month

Work Location: In person