Marketing Executive

Position: Marketing Executive - B2C Training

Location: Bangalore (Near Bannerghatta Road)

About win

win operates as an integrated platform offering premier Management Consulting & Training solutions. Headquartered in Bangalore, win caters to its customers across India, EMEA, Europe, and the US. Our clientele includes management consulting firms, business corporations, management consultants, and high potential individuals who are keen to make an entry into the IT Management industry.

win is a team of highly experienced IT management consultants & trainers. It consists of experts with Big4 background (e.g., KPMG, E&Y, PwC, Deloitte). Our trainers are accredited on the topics they train on, and are highly respected in the industry.

www.winupskill.com

Key Responsibilities Marketing Executive (01 Year Experience)

1. Campaign Execution

• Plan and execute digital marketing campaigns across various Marketing Tools.
• Assist in running lead-generation campaigns specifically for B2C Training & Certification programs.
• Monitor campaign performance and optimize for better lead quality

2. Lead Generation & Nurturing

• Generate high-quality enquiries for various training programs.
• Work closely with the Sales team to understand target audience profiles and lead requirements.
• Manage lead nurturing workflows through email, WhatsApp, and re-targeting.

3. Social Media Management

• Create and post content across all Social media platforms.
• Coordinate with the design team to develop creatives, posts, reels, and promotional banners.
• Track engagement metrics and suggest improvements.

4. Email & WhatsApp Marketing

• Prepare email campaigns, newsletters, and promotional mailers.
• Run WhatsApp broadcast campaigns and maintain audience segmentation lists.
• Analyse open rates, click rates, and conversions to refine communication.

5. Content Coordination

• Assist in writing short marketing content for ads, landing pages, and WhatsApp campaigns.
• Work with trainers/SMEs to build compelling content for courses and webinars.

6. CRM & Reporting

• Maintain marketing data, track enquiries, and update CRM entries.
• Share daily/weekly campaign performance reports with the Sales and Marketing managers.
• Highlight trends and actionable insights.

7. Collaboration with Sales Team

• Coordinate with the B2C Sales team to match daily lead requirements.
• Understand upcoming batches, promotions, and priority courses to design timely campaigns.
• Support sales initiatives with relevant creatives and promotional messaging.

8. Market Research

• Track competitor campaigns, pricing strategies, and best-performing content trends.
• Suggest innovative ideas for campaign themes, ad hooks, and marketing experiments.

Mandatory Skill(s) required

Experience: