Job
Description
Lead the development and execution of strategic marketing plans. Planning, executing, and monitoring marketingcampaigns across various channels, including digital, social media, email, andtraditional media. Collaborate with the team to developcompelling marketing materials, including blog posts, social mediacontent, and promotional videos. Conduct market research to identify trends, customerpreferences, and competitive landscape, and use insights to inform marketingstrategies. Work on the creation of visually appealing marketing materials, including graphics, presentations, and other creative assets to support marketing campaigns. Ensure consistent brand messaging and visual identityacross all marketing materials and channels. Oversee digital marketing initiatives, including SEO,SEM, PPC, and social media marketing, to drive traffic and conversions. Plan and coordinate marketing events, webinars, andtrade shows to promote the brand. Monitor and analyze the performance of marketingcampaigns using key metrics, and prepare regular reports for senior management. Coordinate and manage promotional activities, events,and advertising campaigns. Analyze campaign performance and provide insights andrecommendations for improvement. Collaborate with cross-functional teams to ensurecohesive and effective marketing efforts. Requirements Education: Bachelors degree in Marketing, BusinessAdministration, or a related field. A Masters degree is a plus. Experience: 0-1 years ofexperience in marketing, with a focus on campaign management, digitalmarketing, and brand management. Skills: Strong understanding of marketing principles and practices. Proficiency in digital marketing tools and platforms (e.g., Google Analytics, HubSpot, SEM rush). Excellent communication, writing, and presentation skills. Proficiency in PowerPoint and graphic design tools. Ability to analyse data and draw actionable insights. Creative thinking and problem-solving abilities. Strong project management skills with the ability to multitask and meet deadlines.
