Marketing Executive

Purple Propvest

2 - 3 years

2 - 3 Lacs

kolkata west bengal

Posted:3 weeks ago| Platform: SimplyHired logo

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Skills Required

social media management research analysis skills in-person communication skills marketing

Work Mode

On-site

Job Type

Full Time

Job Description

Job Description & Requirements

Key Responsibilities:
Plan, design, and execute digital marketing campaigns, including web, Adwords, SEO/SEM, email, social media and display advertising.
Maintain our social media presence across all digital channels.
Measure and report the performance of all digital marketing campaigns.
Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
Analyze websites and document the changes required for SEO.
Monitor SEO results and plan strategies to help drive traffic and engagement.
Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
Proactively make strategic PPC campaigns to drive advertising efficiencies and ROI improvement.
Utilize bid management tools and data modelling to maximize the effectiveness of PPC campaigns.
Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
Develop and implement creative marketing strategies and out-of-the-box campaign ideas to boost brand visibility and lead generation.

Skills/Competencies Required:

At least 2 to 3 years of experience in Digital and Social Media Marketing.
Strong understanding and experience of usage of digital channels/platforms to drive traffic.
Knowledge about Canvas or Photoshop is a plus
Excellent knowledge of latest digital marketing trends.
Ability to perform research, analyze websites, document changes.
Ability to compile and analyze search data and metrics.
Strong oral and written communication skills.
Excellent analytical skills.
Experience writing content for marketing purposes.
A result-oriented attitude.

Job Types: Full-time, Permanent

Pay: ₹240,000.00 - ₹360,000.00 per year

Benefits:

Cell phone reimbursement

Work Location: In person

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