Marketing executive

Marketing Executive – Job ProfileJob Summary

A Marketing Executive is responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones. The role involves market research, brand promotion, campaign management, and coordinating with internal teams to achieve business objectives.

Key Responsibilities1. Marketing Strategy & Planning

• Assist in creating marketing strategies aligned with business goals.
• Conduct market research to identify trends, customer preferences, and competitive insights.

2. Campaign Development & Execution

• Plan, implement, and monitor marketing campaigns across digital and offline channels.
• Create promotional materials, content, and marketing collateral.

3. Digital Marketing

• Manage social media platforms, website updates, and digital ads.
• Optimize content for SEO and track online engagement metrics.

4. Brand Management

• Maintain brand consistency across all marketing materials and channels.
• Support in organizing events, product launches, and promotional activities.

5. Analytics & Reporting

• Track campaign performance and prepare regular reports.
• Analyze marketing data to improve campaign effectiveness.

6. Coordination & Communication

• Liaise with the sales team to ensure marketing alignment.
• Collaborate with agencies, vendors, designers, and internal departments.

Key Skills & Competencies

• Strong communication and interpersonal skills
• Knowledge of digital marketing tools (Google Analytics, Ads, SEO, CRM)
• Creativity and strong content writing abilities
• Analytical and problem-solving skills
• Time management and organizational skills
• Ability to work independently and in teams

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 1–3 years of experience in marketing or related roles (varies by employer)
• Familiarity with MS Office, marketing software, and digital media platforms

Job Type: Full-time

Pay: From ₹20,000.00 per month

Work Location: In person