Marketing Executive

As a Marketing Executive at our innovative IT company in Purnia, your role will involve developing and executing marketing plans to drive business growth and customer engagement. You will work closely with sales teams to align marketing initiatives with business goals and contribute to various communication efforts. Your key responsibilities will include: - Developing and implementing effective marketing strategies and campaigns. - Conducting market research to identify new business opportunities and target audiences. - Managing and optimizing digital advertising campaigns across platforms like Google and Meta. - Collaborating with sales teams to ensure marketing efforts support business objectives. - Analyzing campaign performance to provide actionable insights for improvement. - Managing social media accounts to enhance brand presence and engagement. - Supporting promotional events, branding efforts, and customer outreach initiatives. To excel in this role, you should have: - A Bachelor's degree in Marketing, Business Administration, or a related field. - Proven experience in Sales and Marketing activities. - Strong communication and interpersonal skills. - Proficiency in Market Planning and Market Research. - Excellent problem-solving abilities and a results-driven mindset. - Prior experience in a similar role is a plus. Additionally, you must have the following skills: - Google Ads campaign management and optimization. - Meta (Facebook & Instagram) Ads strategy and execution. - Social Media Management and content planning. - Marketing Strategy and Planning. - SEO & SEM fundamentals. - Analytics and Reporting using tools like Google Analytics and Meta Insights. - Creative thinking and the ability to adapt to fast-changing digital trends.,