Company Description We are an innovative IT company dedicated to delivering cutting-edge technology solutions that empower businesses to achieve digital transformation. Our team specialises in providing comprehensive IT services, digital marketing solutions, and software development that help organisations thrive in a competitive marketplace. Role Description This is a full-time, on-site Marketing Executive role in Purnia . The Marketing Executive will be responsible for developing and executing marketing plans, conducting market research, and contributing to sales and communication efforts. Day-to-day tasks will include identifying new market opportunities, analysing competitors, managing digital campaigns, and working closely with sales teams to drive growth and customer engagement. Key Responsibilities Develop and implement effective marketing strategies and campaigns. Conduct market research to identify new business opportunities and target audiences. Manage and optimise digital advertising campaigns across multiple platforms (Google, Meta, etc.). Collaborate with sales teams to align marketing initiatives with business goals. Analyse campaign performance and provide actionable insights for improvement. Manage social media accounts to enhance brand presence and engagement. Support promotional events, branding efforts, and customer outreach initiatives. Qualifications Bachelor’s degree in Marketing, Business Administration , or a related field. Proven experience in Sales and Marketing activities. Strong communication and interpersonal skills . Proficiency in Market Planning and Market Research . Excellent problem-solving abilities and a results-driven mindset . Prior experience in a similar role is a plus. Must-Have Skills Google Ads campaign management and optimisation Meta (Facebook & Instagram) Ads strategy and execution Social Media Management and content planning Marketing Strategy and Planning SEO & SEM fundamentals Analytics and Reporting (Google Analytics, Meta Insights, etc.) Creative thinking and the ability to adapt to fast-changing digital trends
As a Marketing Executive at our innovative IT company in Purnia, your role will involve developing and executing marketing plans to drive business growth and customer engagement. You will work closely with sales teams to align marketing initiatives with business goals and contribute to various communication efforts. Your key responsibilities will include: - Developing and implementing effective marketing strategies and campaigns. - Conducting market research to identify new business opportunities and target audiences. - Managing and optimizing digital advertising campaigns across platforms like Google and Meta. - Collaborating with sales teams to ensure marketing efforts support business objectives. - Analyzing campaign performance to provide actionable insights for improvement. - Managing social media accounts to enhance brand presence and engagement. - Supporting promotional events, branding efforts, and customer outreach initiatives. To excel in this role, you should have: - A Bachelor's degree in Marketing, Business Administration, or a related field. - Proven experience in Sales and Marketing activities. - Strong communication and interpersonal skills. - Proficiency in Market Planning and Market Research. - Excellent problem-solving abilities and a results-driven mindset. - Prior experience in a similar role is a plus. Additionally, you must have the following skills: - Google Ads campaign management and optimization. - Meta (Facebook & Instagram) Ads strategy and execution. - Social Media Management and content planning. - Marketing Strategy and Planning. - SEO & SEM fundamentals. - Analytics and Reporting using tools like Google Analytics and Meta Insights. - Creative thinking and the ability to adapt to fast-changing digital trends.,