Marketing Executive

Role: Community, Doctor & PR Engagement Executive West Bengal

Location:

Role Objective:

Key Responsibilities:

• Plan and execute community engagement activities, health talks, medical camps, and awareness programs across key districts in West Bengal.
• Build and maintain strong relationships with local doctors, clinics, and referral networks to enhance patient referrals.
• Identify and collaborate with PR opportunities, local media, associations, resident groups, and corporates to increase brand visibility.
• Conduct regular field visits to track engagement outcomes, gather insights, and identify new opportunities for patient acquisition.
• Coordinate with internal teams at Manipal Hospital Old Airport Road for campaign materials, specialist visits, and follow-up of referred patients.
• Ensure accurate reporting of activities, leads generated, and monthly progress to the Bangalore marketing team.
• Drive initiatives aligned with hospital goals to enhance patient trust and strengthen the hospital’s reputation in the region.

Role Objective

Manipal Hospital Old Airport Road’s

Key Responsibilities

• Plan and execute community engagement initiatives including health talks, medical camps, awareness programs, and outreach activities across key districts in West Bengal.
  
• Build and nurture strong relationships with local doctors, clinics, nursing homes, and referral networks to drive consistent patient referrals.
  
• Identify and leverage PR opportunities through collaboration with local media, professional associations, resident welfare groups, corporates, and community organizations.
  
• Represent the hospital at community forums, health events, and stakeholder meetings to enhance brand recall and credibility.
  
• Conduct regular field visits to track outreach effectiveness, gather market insights, and identify new patient acquisition opportunities.
  
• Coordinate with internal stakeholders at Manipal Hospital Old Airport Road for marketing collaterals, specialist visits, campaign support, and follow-up of referred patients.
  
• Maintain accurate records of outreach activities, referrals, leads generated, and campaign outcomes.
  
• Prepare and submit periodic MIS reports and performance updates to the Bangalore marketing team.
  
• Drive initiatives aligned with organizational goals to strengthen patient trust and enhance the hospital’s reputation in the region.
  
• Monitor competitor activities and regional healthcare trends and share actionable insights with the central team.
  

Candidate Requirements

• Bachelor’s degree in Marketing, Healthcare Management, Public Relations, or a related field.
  
• 2–5 years of experience in healthcare marketing, field outreach, PR, doctor relations, or community engagement.
  
• Strong communication, networking, and stakeholder management skills.
  
• Ability to build long-term relationships with doctors, community leaders, and external partners.
  
• Willingness to travel extensively across West Bengal.
  
• Self-motivated, proactive, and capable of working independently in a field-based role.
  
• Basic proficiency in MS Office and reporting tools.
  

Key Competencies

• Relationship building & stakeholder engagement
  
• Field marketing & outreach execution
  
• PR & brand representation